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Digital advertising / Andrew McStay.

Digital advertising / Andrew McStay.
Paper図書
Palgrave Macmillan2010.<DH428-B62>
National Diet Library
  • Subject HeadingAdvertising media planning. Advertising. Digital media.

Advertising media planning : a brand management approach : pbk 5th ed

Advertising media planning : a brand management approach : pbk 5th ed
Paper図書
Larry D. Kelley ... [et al.]Routledge2023
Other Libraries in Japan
  • Subject HeadingAdvertising media planning Brand name products Marketing
  • Subject Heading (ID)Advertising media planning Brand name products Marketing

The media handbook : a complete guide to advertising media selection, planning, research, and buying : hbk 8th ed

The media handbook : a complete guide to advertising media selection, planning, research, and buying : hbk 8th ed
Paper図書
Helen KatzRoutledge2022
Other Libraries in Japan
  • Subject HeadingAdvertising media planning Mass media and business Marke...
  • Subject Heading (ID)Advertising media planning Mass media and business Marke...

The media handbook : a complete guide to advertising media selection, planning, research, and buying : pbk 8th ed

The media handbook : a complete guide to advertising media selection, planning, research, and buying : pbk 8th ed
Paper図書
Helen KatzRoutledge2022
Other Libraries in Japan
  • Subject HeadingAdvertising media planning Mass media and business Marke...
  • Subject Heading (ID)Advertising media planning Mass media and business Marke...

Advertising management in a digital environment : text and cases : hbk

Advertising management in a digital environment : text and cases : hbk
Paper図書
Larry D. Kelley and Kim Bartel SheehanRoutledge2022
Other Libraries in Japan
  • Subject HeadingAdvertising -- Management Advertising media planning Relationship marketing Digita...
  • Subject Heading (ID)Advertising -- Management Advertising media planning Relationship marketing Digita...

Advertising management in a digital environment : text and cases pbk.

Advertising management in a digital environment : text and cases pbk.
Paper図書
Larry D. Kelley and Kim Bartel SheehanRoutledge2021
Other Libraries in Japan
  • Subject HeadingAdvertising -- Management Advertising media planning Relationship marketing Digita...
  • Subject Heading (ID)Advertising -- Management Advertising media planning Relationship marketing Digita...

The media handbook : a complete guide to advertising media selection, planning, research, and buying : pbk : hbk 7th ed

The media handbook : a complete guide to advertising media selection, planning, research, and buying : pbk : hbk 7th ed
Paper図書
Helen KatzRoutledge2019
Other Libraries in Japan
  • Subject HeadingAdvertising media planning Mass media and business Marke...
  • Subject Heading (ID)Advertising media planning Mass media and business Marke...

The media handbook : a complete guide to advertising media selection, planning, research, and buying : hbk : pbk 6th ed

The media handbook : a complete guide to advertising media selection, planning, research, and buying : hbk : pbk 6th ed
Paper図書
Helen KatzRoutledge2017
Other Libraries in Japan
  • Subject HeadingAdvertising media planning Mass media and business Marke...
  • Subject Heading (ID)Advertising media planning Mass media and business Marke...

Advertising media planning : a brand management approach : hbk : pbk 4th ed

Advertising media planning : a brand management approach : hbk : pbk 4th ed
Paper図書
Larry D. Kelley, Donald W. Jugenheimer and Kim Bartel SheehanRoutledge2015
Other Libraries in Japan
  • Subject HeadingAdvertising media planning Brand name products Marketing
  • Subject Heading (ID)Advertising media planning Brand name products Marketing

The media handbook : a complete guide to advertising media selection, planning, research, and buying : hbk : pbk 5th ed

The media handbook : a complete guide to advertising media selection, planning, research, and buying : hbk : pbk 5th ed
Paper図書
Helen KatzRoutledge2014
Other Libraries in Japan
  • Subject HeadingAdvertising media planning Mass media and business Marke...
  • Subject Heading (ID)Advertising media planning Mass media and business Marke...

Advertising and integrated brand promotion 6th ed

Advertising and integrated brand promotion 6th ed
Paper図書
Thomas C. O'Guinn, Chris T. Allen, Richard J. SemenikSouth-Western Cengage Learningc2012
Other Libraries in Japan
  • Subject HeadingAdvertising Advertising media planning
  • Subject Heading (ID)Advertising Advertising media planning

Advertising media planning : a brand management approach : hardcover : pbk 3rd ed

Advertising media planning : a brand management approach : hardcover : pbk 3rd ed
Paper図書
Larry D. Kelley, Donald W. Jugenheimer and Kim Bartel SheehanM.E. Sharpec2012
Other Libraries in Japan
  • Subject HeadingAdvertising media planning Brand name products Marketing
  • Subject Heading (ID)Advertising media planning Brand name products Marketing

Advertising media planning 7th ed

Advertising media planning 7th ed
Paper図書
Jack Z. Sissors and Roger B. Baron ; [foreword by David L. Smith]McGraw-Hillc2010
Other Libraries in Japan
  • Subject HeadingAdvertising media planning
  • Subject Heading (ID)Advertising media planning

Digital advertising : hardback : pbk

Digital advertising : hardback : pbk
Paper図書
Andrew McStayPalgrave Macmillan2010
Other Libraries in Japan
  • Subject HeadingAdvertising media planning Advertising Digital media
  • Subject Heading (ID)Advertising media planning Advertising Digital media

Advertising and integrated brand promotion : Student ed 5th ed

Advertising and integrated brand promotion : Student ed 5th ed
Paper図書
Thomas C. O'Guinn, Chris T. Allen, Richard J. SemenikSouth-Western Cengage Learningc2009
Other Libraries in Japan
  • Subject HeadingAdvertising Advertising media planning
  • Subject Heading (ID)Advertising Advertising media planning

Kellogg on advertising & media : the Kellogg School of Management

Kellogg on advertising & media : the Kellogg School of Management
Paper図書
edited by Bobby J. CalderJohn Wiley & Sonsc2008
Other Libraries in Japan
  • Subject HeadingAdvertising media planning Advertising
  • Subject Heading (ID)Advertising media planning Advertising

The media handbook : a complete guide to advertising media selection, planning, research, and buying : hbk : pbk 4th ed

The media handbook : a complete guide to advertising media selection, planning, research, and buying : hbk : pbk 4th ed
Paper図書
Helen KatzRoutledge2010
Other Libraries in Japan
  • Subject HeadingAdvertising media planning Mass media and business Marke...
  • Subject Heading (ID)Advertising media planning Mass media and business Marke...

Advertising media planning : a brand management approach : cloth : pbk 2nd ed

Advertising media planning : a brand management approach : cloth : pbk 2nd ed
Paper図書
Larry D. Kelley and Donald W. JugenheimerM.E. Sharpec2008
Other Libraries in Japan
  • Subject HeadingAdvertising media planning Brand name products Marketing
  • Subject Heading (ID)Advertising media planning Brand name products Marketing

The media handbook : a complete guide to advertising media selection, planning, research, and buying : pbk 3rd ed

The media handbook : a complete guide to advertising media selection, planning, research, and buying : pbk 3rd ed
Paper図書
Helen KatzL. Erlbaum Associates2007
Other Libraries in Japan
  • Subject HeadingAdvertising media planning Mass media and business Marke...
  • Subject Heading (ID)Advertising media planning Mass media and business Marke...

Media generations : media allocation in a consumer-controlled marketplace : pbk

Media generations : media allocation in a consumer-controlled marketplace : pbk
Paper図書
Martin P. Block, Don E. Schultz & BIGresearchProsper Pub.c2009
Other Libraries in Japan
  • Subject Heading...sumer behavior Advertising media planning
  • Subject Heading (ID)...sumer behavior Advertising media planning