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Image in der Werbung

Image in der Werbung
Paper図書
von Katya Assaf (Zakharov)C. Heymannc2007
Other Libraries in Japan
  • Subject Heading...tition, Unfair Comparative advertising -- Law and legislation
  • Subject Heading (ID)...tition, Unfair Comparative advertising -- Law and legislation

Product categorization and consumers'prior knowledge : implications for comparative advertising

Product categorization and consumers'prior knowledge : implications for comparative advertising
Microform図書
Gandhi, NimishU.M.I.1990
Other Libraries in Japan
  • Subject HeadingComparative advertising Consumer behavior
  • Subject Heading (ID)Comparative advertising Consumer behavior

The differential impact of comparative advertising on novice and expert consumers

The differential impact of comparative advertising on novice and expert consumers
Microform図書
Lee, DonghoonU.M.I.1989
Other Libraries in Japan
  • Subject HeadingComparative advertising
  • Subject Heading (ID)Comparative advertising

The development and partial validation of a contingency model of comparative advertising

The development and partial validation of a contingency model of comparative advertising
Microform図書
Pechmann, Cornelia A. RU.M.I.1988
Other Libraries in Japan
  • Subject HeadingComparative advertising
  • Subject Heading (ID)Comparative advertising

Adoption of competitive advertising practices among professionals in a deregulated environment : a test of two competing models

Adoption of competitive advertising practices among professionals in a deregulated environment : a test of two competing models
Microform図書
Kerr, Daryl LynnU.M.I.1989
Other Libraries in Japan
  • Subject HeadingAdvertising -- Medicine Dentistry -- Public relations Comparative advertising
  • Subject Heading (ID)Advertising -- Medicine Dentistry -- Public relations Comparative advertising

Effects of product class knowledge on consumer goods advertisements

Effects of product class knowledge on consumer goods advertisements
Microform図書
Trisna, SugiaptoUniversity Microfilms International1986
Other Libraries in Japan
  • Subject HeadingComparative advertising Consumers -- Attitudes
  • Subject Heading (ID)Comparative advertising Consumers -- Attitudes

The effect of threatening comparative advertising on brand-loyal consumers

The effect of threatening comparative advertising on brand-loyal consumers
Microform図書
Lee, Mon-leU.M.I.1986
Other Libraries in Japan
  • Subject HeadingComparative advertising Brand choice Consumers' prefe...
  • Subject Heading (ID)Comparative advertising Brand choice Consumers' prefe...

Comparative advertising : a communication strategy for positioning products

Comparative advertising : a communication strategy for positioning products
Microform図書
Villarreal Camacho, Maria AngelinaUniversity Microfilms International1983
Other Libraries in Japan
  • Subject HeadingComparative advertising
  • Subject Heading (ID)Comparative advertising

Manner of use and mode of presenting celebrities in advertising : an attribution theory approach

Manner of use and mode of presenting celebrities in advertising : an attribution theory approach
Microform図書
Weingarten, Ephraim PhilipUniversity Microfilms International1983
Other Libraries in Japan
  • Subject HeadingCelebrities Attribution (Social psychology) Comparative advertising
  • Subject Heading (ID)Celebrities Attribution (Social psychology) Comparative advertising

The impact of market position on the effectiveness of comparative ads : a laboratory experiment

The impact of market position on the effectiveness of comparative ads : a laboratory experiment
Microform図書
James, William LowellUniversity Microfilms International1981
Other Libraries in Japan
  • Subject HeadingComparative advertising
  • Subject Heading (ID)Comparative advertising

The communications effectiveness of comparative advertising under conditions of product involvement and brand usage

The communications effectiveness of comparative advertising under conditions of product involvement and brand usage
Microform図書
Traylor, Mark BeckerUniversity Microfilms International1979
Other Libraries in Japan
  • Subject HeadingComparative advertising
  • Subject Heading (ID)Comparative advertising

Comparative advertising : a determination of effects

Comparative advertising : a determination of effects
Microform図書
Stack, Robert ThomasUniversity Microfilms International1978
Other Libraries in Japan
  • Subject HeadingComparative advertising
  • Subject Heading (ID)Comparative advertising

A laboratory test of the effectiveness of comparative advertising

A laboratory test of the effectiveness of comparative advertising
Microform図書
Dyer, David CarlUniversity Microfilms International1977
Other Libraries in Japan
  • Subject HeadingComparative advertising
  • Subject Heading (ID)Comparative advertising

An experimental investigation of the existence of counterargument and message acceptance among readers of comparative and noncomparative advertisements

An experimental investigation of the existence of counterargument and message acceptance among readers of comparative and noncomparative advertisements
Microform図書
Stutts, Mary AnnUniversity Microfilms International1978
Other Libraries in Japan
  • Subject HeadingComparative advertising Advertising -- Research
  • Subject Heading (ID)Comparative advertising Advertising -- Research

An investigation of the effects of advertising message structure and repetition upon cognitive processes mediating message acceptance

An investigation of the effects of advertising message structure and repetition upon cognitive processes mediating message acceptance
Microform図書
Belch, George EdwardUniversity Microfilms International1980
Other Libraries in Japan
  • Subject HeadingComparative advertising -- Psychological aspects
  • Subject Heading (ID)Comparative advertising -- Psychological aspects

Comparative advertising as corporate strategy : an investigation of key United States industries

Comparative advertising as corporate strategy : an investigation of key United States industries
Microform図書
Swayne, Linda Sue EggemanUniversity Microfilms International1978
Other Libraries in Japan
  • Subject HeadingComparative advertising -- United States
  • Subject Heading (ID)Comparative advertising -- United States

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