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Advertising and the public interest : selected papers from the Conference on Advertising and the Public Interest held in Washington, D.C., May 1973 / edited by S. F. Divita ; sponsored by the American Marketing Association.

Advertising and the public interest : selected papers from the Conference on Advertising and the Public Interest held in Washington, D.C., May 1973 / edited by S. F. Divita ; sponsored by the American Marketing Association.
Paper図書
American Marketing Association[1974]<DH428-39>
National Diet Library
  • Subject Heading...-- Congresses. Corrective advertising -- United States -- Congresses. Advertising --...

Consumer research and corrective advertising : a new approach

Consumer research and corrective advertising : a new approach
Paper図書
by William L. WilkieMarketing Science Institute1973
Other Libraries in Japan
  • Subject HeadingCorrective advertising -- United States Consumers
  • Subject Heading (ID)Corrective advertising -- United States Consumers

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