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Ernest Dichter and motivation research : new perspectives on the making of post-war consumer culture / edited by Stefan Schwarzkopf, Rainer Gries.

Ernest Dichter and motivation research : new perspectives on the making of post-war consumer culture / edited by Stefan Schwarzkopf, Rainer Gries.
Paper図書
Palgrave Macmillan2010.<DH413-B50>
National Diet Library
  • Subject HeadingDichter, Ernest, 1907-1991. Dichter, Ernest, 1907-1991 -- Influence. Consumer behavior -- Psychol...

Ernest Dichter and motivation research : new perspectives on the making of post-war consumer culture : hardback

Ernest Dichter and motivation research : new perspectives on the making of post-war consumer culture : hardback
Paper図書
edited by Stefan Schwarzkopf, Rainer GriesPalgrave Macmillan2010
Other Libraries in Japan
  • Subject HeadingDichter, Ernest, 1907-1991 Dichter, Ernest, 1907-1991 -- Influence Consumer behavior -- Psycholo...
  • Subject Heading (ID)Dichter, Ernest, 1907-1991 Dichter, Ernest, 1907-1991 -- Influence Consumer behavior -- Psycholo...

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