Ernest Dichter and motivation research : new perspectives on the making of post-war consumer culture / edited by Stefan Schwarzkopf, Rainer Gries.

• Material Type: 図書
• ISBN: 9780230537996 (hardback)
• Title: Ernest Dichter and motivation research : new perspectives on the making of post-war consumer culture / edited by Stefan Schwarzkopf, Rainer Gries.
• Author Heading: Schwarzkopf, Stefan, 1976-; Gries, Rainer, 1958-
• Publication, Distribution, etc.: Houndmills, Basingstoke : Palgrave Macmillan; New York : Palgrave Macmillan
• Publication Date: 2010.
• Publication Date (W3CDTF): 2010
• Extent: xii, 293 p. : ill. ; 23 cm.
• Place of Publication (Country Code): GB
• Text Language Code: eng
• Subject Heading: Dichter, Ernest, 1907-1991.; Dichter, Ernest, 1907-1991 -- Influence.; Consumer behavior -- Psychological aspects.; Consumption (Economics) -- Psychological aspects.; Motivation research (Marketing)
• LCC: HF5415.32
• DDC: 306.3
• NDLC: DH413
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: DH413-B50
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000011120411; http://id.ndl.go.jp/bib/000011120411
• LC Control Number: 2010023955; https://lccn.loc.gov/2010023955
• OCLC No.: 697774362; https://www.worldcat.org/oclc/697774362
• Cataloging Rule: Anglo-American Cataloging Rules
• Bibliographic Record Category (NDL): 211

• Contents: Machine generated contents note: Introduction: Ernest Dichter: the Motivation Researcher as "Expert" of a Globalised Consumer Modernity; R.Gries& S.Sc...
• Summary, etc.: "Contextualizing Ernest Dichter within modern consumer culture and the rise of psychological approaches to post-war consumption in Europe and the US, ...