Ernest Dichter and motivation research : new perspectives on the making of post-war consumer culture / edited by Stefan Schwarzkopf, Rainer Gries.

• 資料種別: 図書
• ISBN: 9780230537996 (hardback)
• タイトル: Ernest Dichter and motivation research : new perspectives on the making of post-war consumer culture / edited by Stefan Schwarzkopf, Rainer Gries.
• 著者標目: Schwarzkopf, Stefan, 1976-; Gries, Rainer, 1958-
• 出版事項: Houndmills, Basingstoke : Palgrave Macmillan; New York : Palgrave Macmillan
• 出版年月日等: 2010.
• 出版年（W3CDTF）: 2010
• 数量: xii, 293 p. : ill. ; 23 cm.
• 出版地（国名コード）: GB
• 本文の言語コード: eng
• 件名標目: Dichter, Ernest, 1907-1991.; Dichter, Ernest, 1907-1991 -- Influence.; Consumer behavior -- Psychological aspects.; Consumption (Economics) -- Psychological aspects.; Motivation research (Marketing)
• LCC: HF5415.32
• DDC: 306.3
• NDLC: DH413
• 書誌注記: Includes bibliographical references and index.
• 所蔵機関: 国立国会図書館
• 請求記号: DH413-B50
• 連携機関・データベース: 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• 書誌ID（NDLBibID）: 000011120411; http://id.ndl.go.jp/bib/000011120411
• LC control number: 2010023955; https://lccn.loc.gov/2010023955
• OCLC番号: 697774362; https://www.worldcat.org/oclc/697774362
• 目録規則: 英米目録規則
• 整理区分コード: 211

• 内容細目: Machine generated contents note: Introduction: Ernest Dichter: the Motivation Researcher as "Expert" of a Globalised Consumer Modernity; R.Gries& S.Sc...
• 要約等: "Contextualizing Ernest Dichter within modern consumer culture and the rise of psychological approaches to post-war consumption in Europe and the US, ...