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Humor in the advertising business : theory, practice, and wit / Fred K. Beard.

Humor in the advertising business : theory, practice, and wit / Fred K. Beard.
Paper図書
Rowman & Littlefieldc2008.<DH428-B35>
National Diet Library
  • Subject HeadingHumor in advertising. Reclame. Humor (grappigheden...

Humor in advertising : classic perspectives and new insights : hbk

Humor in advertising : classic perspectives and new insights : hbk
Paper図書
edited by Marc G. Weinberger, Charles S. Gulas, Charles R. TaylorRoutledge2021
Other Libraries in Japan
  • Subject HeadingWit and humor in advertising
  • Subject Heading (ID)Wit and humor in advertising

Humor in the advertising business : theory, practice, and wit : cloth : alk. pape : pbk. : alk. paper

Humor in the advertising business : theory, practice, and wit : cloth : alk. pape : pbk. : alk. paper
Paper図書
Fred K. BeardRowman & Littlefieldc2008
Other Libraries in Japan
  • Subject HeadingHumor in advertising
  • Subject Heading (ID)Humor in advertising

Humor in the advertising business : theory, practice, and wit : pbk

Humor in the advertising business : theory, practice, and wit : pbk
Paper図書
Fred K. BeardRowman & Littlefieldc2008
Other Libraries in Japan
  • Subject HeadingHumor in advertising
  • Subject Heading (ID)Humor in advertising

Humor in advertising : a comprehensive analysis : cloth

Humor in advertising : a comprehensive analysis : cloth
Paper図書
Charles S. Gulas and Marc G. WeinbergerM.E. Sharpec2006
Other Libraries in Japan
  • Subject HeadingHumor in advertising
  • Subject Heading (ID)Humor in advertising

And now a few laughs from our sponsor : the best of fifty years of radio commercials

And now a few laughs from our sponsor : the best of fifty years of radio commercials
Paper図書
Larry OaknerWiley, c20022002
Other Libraries in Japan
  • Subject HeadingRadio advertising -- United States Humor in advertising
  • Subject Heading (ID)Radio advertising -- United States Humor in advertising

Best ads: humour in advertising

Best ads: humour in advertising
Paper図書
Dave SaundersBatsford1997
Other Libraries in Japan
  • Subject HeadingHumor in advertising
  • Subject Heading (ID)Humor in advertising

The funny little man : the biography of a graphic image

The funny little man : the biography of a graphic image
Paper図書
Virginia SmithVan Nostrand Reinholdc1993
Other Libraries in Japan
  • Subject HeadingCommercial art -- Europe -- History -- 20th century Humor in advertising
  • Subject Heading (ID)Commercial art -- Europe -- History -- 20th century Humor in advertising

The moderating influence of humor and program context on the relationship between attitude-toward-the-ad and brand attitude

The moderating influence of humor and program context on the relationship between attitude-toward-the-ad and brand attitude
Microform図書
Pharr, Julie MooreU.M.I.1987
Other Libraries in Japan
  • Subject HeadingWit and humor in advertising Consumers -- Attitudes Consum...
  • Subject Heading (ID)Wit and humor in advertising Consumers -- Attitudes Consum...

Deliberate ambiguity in advertising

Deliberate ambiguity in advertising
Paper図書
Claudia Bürli-StorzFranckec1980
Other Libraries in Japan
  • Subject HeadingAmbiguity in advertising Humor in advertising Advertising -- Great Britain ...
  • Subject Heading (ID)Ambiguity in advertising Humor in advertising Advertising -- Great Britain ...

On humor and humor in advertising

On humor and humor in advertising
Microform図書
Speck, Paul SurgiU.M.I.1987
Other Libraries in Japan
  • Subject HeadingWit and humor in advertising Wit and humor Communication -...
  • Subject Heading (ID)Wit and humor in advertising Wit and humor Communication -...

Humor in advertising : applications of a hierarchy of effects paradigm

Humor in advertising : applications of a hierarchy of effects paradigm
Microform図書
Madden, Thomas JustinUniversity Microfilms International1982
Other Libraries in Japan
  • Subject HeadingWit and humor in advertising Advertising -- Psychological ...
  • Subject Heading (ID)Wit and humor in advertising Advertising -- Psychological ...

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