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Consumer-brand relationships : theory and practice
Consumer-brand relationships : theory and practice
Paper
図書
edited by Susan Fournier, Michael Breazeale, and Marc Fetscherin.
Routledge
2012.
<DH441-B56>
National Diet Library
Consumer brand relationships : meaning, measuring, managing
Consumer brand relationships : meaning, measuring, managing
Paper
図書
edited by Marc Fetscherin and Tobias Heilmann ; [foreword, Ed Lebar & Max Blackston]
Palgrave Macmillan
2015
Other Libraries in Japan
Subject Heading
Customer relations Branding (Marketing)
Relationship marketing -- Research
Subject Heading (ID)
Customer relations Branding (Marketing)
Relationship marketing -- Research
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