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Services marketing in Asia : a case book / Jochen Wirtz, Christopher Lovelock.

Services marketing in Asia : a case book / Jochen Wirtz, Christopher Lovelock.
Paper図書
Pearson/Prentice Hall2005.<X>
National Diet Library
  • Subject HeadingService industries -- Asia -- Marketing -- Case studies.

Services marketing in Asia : managing people, technology and strategy

Services marketing in Asia : managing people, technology and strategy
Paper図書
Christopher Lovelock, Jochen Wirtz, Hean Tat KehPrentice Hall2002
Other Libraries in Japan
  • Subject HeadingService industries -- Asia -- Marketing Professions -- Asia -- Market...
  • Subject Heading (ID)Service industries -- Asia -- Marketing Professions -- Asia -- Market...

Services marketing in Asia : a case book

Services marketing in Asia : a case book
Paper図書
Jochen Wirtz, Christopher LovelockPearson/Prentice Hall2005
Other Libraries in Japan
  • Subject HeadingService industries -- Asia -- Marketing -- Case studies
  • Subject Heading (ID)Service industries -- Asia -- Marketing -- Case studies

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