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Is there a "consumer generation gap?" : a report on exploratory interviews with college seniors of 1971 and graduates of 1961

Is there a "consumer generation gap?" : a report on exploratory interviews with college seniors of 1971 and graduates of 1961
Paper図書
by William G. Capitman and Scott WardMarketing Science Institute1971
Other Libraries in Japan
  • Subject HeadingMarketing research Consumers
  • Subject Heading (ID)Marketing research Consumers
  • Related MaterialPreliminary research report Working paper

Preliminary research report

Preliminary research report
Paper図書
Marketing Science Institute
Other Libraries in Japan
  • NCIDBA63622177
  • Related MaterialEffects of television advertising on consumer socialization Nonmetric approaches to multivariate analysis in marketing Economic theory and the idea of marketing productivity Image evaluation of a department store : techniques for conducting the study Practitioners' conceptions of the advertising process : an initial look Public policy and the marketing practitioner : toward bridging the gap The relationship of shelf space to unit sales : a review A decision sequence analysis of developments in marketing communication The future of catalog showrooms : growth and its challenges to management Negro shopping patterns in mass-merchandising s...

Working paper

Working paper
Paper図書
Marketing Science Institute
Other Libraries in Japan
  • NCIDBA1711542X
  • Related MaterialEffects of television advertising on consumer socialization Nonmetric approaches to multivariate analysis in marketing Economic theory and the idea of marketing productivity Image evaluation of a department store : techniques for conducting the study Marketing simulation models : the problem of specification error Practitioners' conceptions of the advertising process : an initial look Public policy and the marketing practitioner : toward bridging the gap The relationship of shelf space to unit sales : a review A decision sequence analysis of developments in marketing communication The future of catalog showrooms : growth an...

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