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Legends in consumer behavior. C. Whan Park

Legends in consumer behavior. C. Whan Park
Paper図書
series editor, Jagdish N. Sheth.SAGE2019.<DH413-D1>
National Diet Library

Causes of brand attachment and its effet on consumers' information processing, evaluations, and behaviors

Causes of brand attachment and its effet on consumers' information processing, evaluations, and behaviors
Paper図書
volume editor, Debbie MacInnis ; contributors, Bernd Schmitt, Matthew ThomsonSage2019
Other Libraries in Japan
  • Related MaterialLegends in consumer behavior
  • Periodical TitleLegends in consumer behavior

Involvement and reference group influence

Involvement and reference group influence
Paper図書
volume editor, Joseph R. Priester ; contributors, Frank Kardes, Judy ZaichkowskySage2019
Other Libraries in Japan
  • Related MaterialLegends in consumer behavior
  • Periodical TitleLegends in consumer behavior

Brand strategy

Brand strategy
Paper図書
volume editor, Vanessa Patrick ; contributors, Rohini Ahluwalia, Jennifer Edson EscalasSage2019
Other Libraries in Japan
  • Related MaterialLegends in consumer behavior
  • Periodical TitleLegends in consumer behavior

The role of familiarity and knowledge in consumer behavior

The role of familiarity and knowledge in consumer behavior
Paper図書
volume editor, Mita Sujan ; contributors, Merrie Brucks, Akshay RaoSage2019
Other Libraries in Japan
  • Related MaterialLegends in consumer behavior
  • Periodical TitleLegends in consumer behavior

Decision-making and choice decision

Decision-making and choice decision
Paper図書
volume editor, Richard J. Lutz ; contributors, Joseph W. Alba, James R. BettmanSage2019
Other Libraries in Japan
  • Related MaterialLegends in consumer behavior
  • Periodical TitleLegends in consumer behavior

Emotion, adaptive decision making, and consumer behavior

Emotion, adaptive decision making, and consumer behavior
Paper図書
volume editor, Mary Frances Luce ; contributors, Barbara E. Kahn, Punam Anand KellerSage2016
Other Libraries in Japan
  • Related MaterialLegends in consumer behavior
  • Periodical TitleLegends in consumer behavior

Decision making

Decision making
Paper図書
volume editor, John G. Lynch, Jr. ; contributors, Peter L. Wright, Joseph W. Alba, Dipankar ChakravartiSage2016
Other Libraries in Japan
  • Related MaterialLegends in consumer behavior
  • Periodical TitleLegends in consumer behavior

Marketing applications

Marketing applications
Paper図書
volume editor, Mita Sujan ; contributors, Kevin Lane Keller, Deborah Roedder John, Robert J. MeyerSage2016
Other Libraries in Japan
  • Related MaterialLegends in consumer behavior
  • Periodical TitleLegends in consumer behavior

Adaptive decision making

Adaptive decision making
Paper図書
volume editor, John W. Payne ; contributors, Ziv Carmon, Eric J. Johnson, Jonathan LevavSage2016
Other Libraries in Japan
  • Related MaterialLegends in consumer behavior
  • Periodical TitleLegends in consumer behavior

Marketing applications : branding, communications, and strategy

Marketing applications : branding, communications, and strategy
Paper図書
volume editor, Pierre Berthon ; contributors, Arjun Chaudhuri, Gita V. Johar, Randall RothenbergSage2015
Other Libraries in Japan
  • Related MaterialLegends in consumer behavior
  • Periodical TitleLegends in consumer behavior

Legal considerations applying to consumer decision making and purchase behavior

Legal considerations applying to consumer decision making and purchase behavior
Paper図書
volume editor, Maureen (Mimi) Morrin ; contributors, Jerre B. Swann, Aradhna Krishna, Glenn L. ChristensenSage2015
Other Libraries in Japan
  • Related MaterialLegends in consumer behavior
  • Periodical TitleLegends in consumer behavior

Attitude, identity, and influence

Attitude, identity, and influence
Paper図書
volume editor, Jennifer Edson Escalas ; contributors, Harold H. Kassarjian, Richard J. Lutz, Darren W. DahlSage2016
Other Libraries in Japan
  • Related MaterialLegends in consumer behavior
  • Periodical TitleLegends in consumer behavior

Recent work on consumer information processing

Recent work on consumer information processing
Paper図書
volume editor, Itamar Simonson ; contributors, Gal Zauberman, Aimee Drolet, Benjamin C. RossiSage2016
Other Libraries in Japan
  • Related MaterialLegends in consumer behavior
  • Periodical TitleLegends in consumer behavior

Marketing versus consumer research

Marketing versus consumer research
Paper図書
volume editor, Ronald Paul Hill ; contributors, Harold H. Kassarjian, Kent B. Monroe, John F. Sherry, JrSage2015
Other Libraries in Japan
  • Related MaterialLegends in consumer behavior
  • Periodical TitleLegends in consumer behavior

Pre-decision information accessing and behavioal process technology (BPT)

Pre-decision information accessing and behavioal process technology (BPT)
Paper図書
volume editor, James J. Jaccard ; contributors, David Brinberg, Paul M. HerrSage2015
Other Libraries in Japan
  • Related MaterialLegends in consumer behavior
  • Periodical TitleLegends in consumer behavior

Ethical concerns, social issues, and animal companions

Ethical concerns, social issues, and animal companions
Paper図書
volume editor, Clifford J. Shultz, II ; contributors, Gene R. Laczniak, N. Craig Smith, Debra L. StephensSage2015
Other Libraries in Japan
  • Related MaterialLegends in consumer behavior
  • Periodical TitleLegends in consumer behavior

Interpretive approaches

Interpretive approaches
Paper図書
volume editor, John O'Schaughnessy ; contributors, Stephen Brown, John Deighton, David Glen MickSage2015
Other Libraries in Japan
  • Related MaterialLegends in consumer behavior
  • Periodical TitleLegends in consumer behavior

Subjective personal introspection

Subjective personal introspection
Paper図書
volume editor, Stephen J. Gould ; contributors, Russell Belk, Markus Wohlfeil, Arch G. WoodsideSage2015
Other Libraries in Japan
  • Related MaterialLegends in consumer behavior
  • Periodical TitleLegends in consumer behavior

Traditional decision-oriented approaches : attitude, information-processing, and features-perceptions-affect models

Traditional decision-oriented approaches : attitude, information-processing, and features-perceptions-affect models
Paper図書
volume editor, Joel Huber ; contributors, Mark I. Alpert, Barbara E. Kahn, James J. KellarisSage2015
Other Libraries in Japan
  • Related MaterialLegends in consumer behavior
  • Periodical TitleLegends in consumer behavior
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