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The marketing of services : a total approach to achieving competitive advantage : pbk.

The marketing of services : a total approach to achieving competitive advantage : pbk.
Paper図書
Ken IronsMcGraw-Hillc1997
Other Libraries in Japan
  • Related MaterialMcGraw-Hill marketing for professionals
  • Periodical TitleMcGraw-Hill marketing for professionals

The reality of global brands : cases and strategies for the successful management of international brands

The reality of global brands : cases and strategies for the successful management of international brands
Paper図書
Graham Hankinson and Philippa CowkingMcGraw-Hillc1996
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  • Related MaterialMcGraw-Hill marketing for professionals
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Managing major accounts : shaping and exploiting your firm's intangible assets pbk. : alk. paper

Managing major accounts : shaping and exploiting your firm's intangible assets pbk. : alk. paper
Paper図書
Chris StewardMcGraw-Hill Book Companyc1996
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Telemarketing in action : a handbook of marketing and sales applications

Telemarketing in action : a handbook of marketing and sales applications
Paper図書
Michael StevensMcGraw-Hill Book Co.c1995
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Forensic marketing : optimizing results from marketing communication : the essential guide

Forensic marketing : optimizing results from marketing communication : the essential guide
Paper図書
Gavin BarrettMcGraw-Hillc1995
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Chaos marketing : how to win in a turbulent world

Chaos marketing : how to win in a turbulent world
Paper図書
Torsten H. NilsonMcGraw-Hillc1995
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Integrated marketing : making marketing work in industrial and business-to-business companies

Integrated marketing : making marketing work in industrial and business-to-business companies
Paper図書
Richard N. SkinnerMcGraw-Hillc1994
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The power of industrial brands : an effective route to competitive advantage

The power of industrial brands : an effective route to competitive advantage
Paper図書
Paul Hague and Peter JacksonMcGraw-Hillc1994
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Quality assurance in marketing : setting action standards for better results

Quality assurance in marketing : setting action standards for better results
Paper図書
Keith SparlingMcGraw-Hillc1994
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Targeting for success : a guide to new techniques for measurement and analysis in database and direct response marketing

Targeting for success : a guide to new techniques for measurement and analysis in database and direct response marketing
Paper図書
John OzimekMcGraw-Hillc1993
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Customer-focused marketing : actions for delivering greater internal and external customer satisfaction

Customer-focused marketing : actions for delivering greater internal and external customer satisfaction
Paper図書
Ian ChastonMcGraw-Hillc1993
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Marketing audit checklists : a guide to effective marketing resource realization 2nd ed., fully rev. and extended

Marketing audit checklists : a guide to effective marketing resource realization 2nd ed., fully rev. and extended
Paper図書
Aubrey WilsonMcGraw-Hillc1993
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Branding in action : cases and strategies for profitable brand management

Branding in action : cases and strategies for profitable brand management
Paper図書
Graham Hankinson and Philippa CowkingMcGraw-Hillc1993
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Strategic marketing : a European approach

Strategic marketing : a European approach
Paper図書
Jean-Jacques LambinMcGraw-Hillc1993
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Competitive retail marketing : dynamic strategies for winning and keeping customers

Competitive retail marketing : dynamic strategies for winning and keeping customers
Paper図書
Andrew CollinsMcGraw-Hillc1992
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Value-added marketing : marketing management for superior results

Value-added marketing : marketing management for superior results
Paper図書
Torsten H. NilsonMcGraw-Hill Book Co.c1992
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McGraw-Hill marketing for professionals

McGraw-Hill marketing for professionals
Paper図書
McGraw-Hill
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  • Alternative TitleMcGraw-Hill marketing for professionals series
  • Alternative TitleMcGraw-Hill marketing for professionals series

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