McGraw-Hill marketing for professionals

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Publisher: McGraw-Hill

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Material Format: Paper

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Marketing audit checklists : a guide to effective marketing resource realization The power of industrial brands : an effective route to competitive advantage Managing major accounts : shaping and exploiting your firm's intangible assets Branding in action : cases and strategies for profitable brand management Strategic marketing : a European approach Chaos marketing : how to win in a turbulent world Targeting for success : a guide to new techniques for measurement and analysis in database and direct response marketing Value-added marketing : marketing management for superior results The marketing of services : a total approach to achieving competitive advantage The reality of global brands : cases and strategies for the successful management of international brands Competitive retail marketing : dynamic strategies for winning and keeping customers Integrated marketing : making marketing work in industrial and business-to-business companies Customer-focused marketing : actions for delivering greater internal and external customer satisfaction Forensic marketing : optimizing results from marketing communication : the essential guide Quality assurance in marketing : setting action standards for better results Telemarketing in action : a handbook of marketing and sales applications

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Paper

Material Type: 図書
Title: McGraw-Hill marketing for professionals
Publication, Distribution, etc.: McGraw-Hill
Alternative Title: McGraw-Hill marketing for professionals series
Place of Publication (Country Code): uk
Target Audience: 一般
Related Material: Marketing audit checklists : a guide to effective marketing resource realization
https://cir.nii.ac.jp/crid/1130000794310840320
The power of industrial brands : an effective route to competitive advantage
https://cir.nii.ac.jp/crid/1130000794365771648
Managing major accounts : shaping and exploiting your firm's intangible assets
https://cir.nii.ac.jp/crid/1130000795806545280
Branding in action : cases and strategies for profitable brand management
https://cir.nii.ac.jp/crid/1130000796357455360
Strategic marketing : a European approach
https://cir.nii.ac.jp/crid/1130000796500708992
Chaos marketing : how to win in a turbulent world
https://cir.nii.ac.jp/crid/1130000796593565440
Targeting for success : a guide to new techniques for measurement and analysis in database and direct response marketing
https://cir.nii.ac.jp/crid/1130000798216557696
Value-added marketing : marketing management for superior results
https://cir.nii.ac.jp/crid/1130282269292175616
The marketing of services : a total approach to achieving competitive advantage
https://cir.nii.ac.jp/crid/1130282271007152768
The reality of global brands : cases and strategies for the successful management of international brands
https://cir.nii.ac.jp/crid/1130282271269636224
Competitive retail marketing : dynamic strategies for winning and keeping customers
https://cir.nii.ac.jp/crid/1130282271287657984
Integrated marketing : making marketing work in industrial and business-to-business companies
https://cir.nii.ac.jp/crid/1130282271691251712
Customer-focused marketing : actions for delivering greater internal and external customer satisfaction
https://cir.nii.ac.jp/crid/1130282271835270912
Forensic marketing : optimizing results from marketing communication : the essential guide
https://cir.nii.ac.jp/crid/1130282272736287744
Quality assurance in marketing : setting action standards for better results
https://cir.nii.ac.jp/crid/1130282273232903936
Telemarketing in action : a handbook of marketing and sales applications
https://cir.nii.ac.jp/crid/1130282273255992576
Related Material (URI): https://ci.nii.ac.jp/ncid/BA1838240X#entity
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BA1838240X : BA1838240X