McGraw-Hill marketing for professionals

• Material Type: 図書
• Title: McGraw-Hill marketing for professionals
• Publication, Distribution, etc.: McGraw-Hill
• Alternative Title: McGraw-Hill marketing for professionals series
• Place of Publication (Country Code): uk
• Target Audience: 一般
• Related Material: Marketing audit checklists : a guide to effective marketing resource realization; https://cir.nii.ac.jp/crid/1130000794310840320; The power of industrial brands : an effective route to competitive advantage; https://cir.nii.ac.jp/crid/1130000794365771648; Managing major accounts : shaping and exploiting your firm's intangible assets; https://cir.nii.ac.jp/crid/1130000795806545280; Branding in action : cases and strategies for profitable brand management; https://cir.nii.ac.jp/crid/1130000796357455360; Strategic marketing : a European approach; https://cir.nii.ac.jp/crid/1130000796500708992; Chaos marketing : how to win in a turbulent world; https://cir.nii.ac.jp/crid/1130000796593565440; Targeting for success : a guide to new techniques for measurement and analysis in database and direct response marketing; https://cir.nii.ac.jp/crid/1130000798216557696; Value-added marketing : marketing management for superior results; https://cir.nii.ac.jp/crid/1130282269292175616; The marketing of services : a total approach to achieving competitive advantage; https://cir.nii.ac.jp/crid/1130282271007152768; The reality of global brands : cases and strategies for the successful management of international brands; https://cir.nii.ac.jp/crid/1130282271269636224; Competitive retail marketing : dynamic strategies for winning and keeping customers; https://cir.nii.ac.jp/crid/1130282271287657984; Integrated marketing : making marketing work in industrial and business-to-business companies; https://cir.nii.ac.jp/crid/1130282271691251712; Customer-focused marketing : actions for delivering greater internal and external customer satisfaction; https://cir.nii.ac.jp/crid/1130282271835270912; Forensic marketing : optimizing results from marketing communication : the essential guide; https://cir.nii.ac.jp/crid/1130282272736287744; Quality assurance in marketing : setting action standards for better results; https://cir.nii.ac.jp/crid/1130282273232903936; Telemarketing in action : a handbook of marketing and sales applications; https://cir.nii.ac.jp/crid/1130282273255992576
• Related Material (URI): https://ci.nii.ac.jp/ncid/BA1838240X#entity
• Data Provider (Database): 国立情報学研究所 : CiNii Research
• Original Data Provider (Database): CiNii Books; https://ci.nii.ac.jp/books
• NCID: https://ci.nii.ac.jp/ncid/BA1838240X : BA1838240X

Table of Contents

Marketing audit checklists : a guide to effective marketing resource realization

The power of industrial brands : an effective route to competitive advantage

Managing major accounts : shaping and exploiting your firm's intangible assets

Branding in action : cases and strategies for profitable brand management

Strategic marketing : a European approach