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- 資料種別
- 図書
- 出版事項
- 並列タイトル等
- McGraw-Hill marketing for professionals series
- 出版地(国名コード)
- uk
- 対象利用者
- 一般
- 関連情報
- Marketing audit checklists : a guide to effective marketing resource realizationThe power of industrial brands : an effective route to competitive advantageManaging major accounts : shaping and exploiting your firm's intangible assetsBranding in action : cases and strategies for profitable brand managementStrategic marketing : a European approachChaos marketing : how to win in a turbulent worldTargeting for success : a guide to new techniques for measurement and analysis in database and direct response marketingValue-added marketing : marketing management for superior resultsThe marketing of services : a total approach to achieving competitive advantageThe reality of global brands : cases and strategies for the successful management of international brandsCompetitive retail marketing : dynamic strategies for winning and keeping customersIntegrated marketing : making marketing work in industrial and business-to-business companiesCustomer-focused marketing : actions for delivering greater internal and external customer satisfactionForensic marketing : optimizing results from marketing communication : the essential guideQuality assurance in marketing : setting action standards for better resultsTelemarketing in action : a handbook of marketing and sales applications
- 連携機関・データベース
- 国立情報学研究所 : CiNii Research
- 提供元機関・データベース
- CiNii Books