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Sponsored search auctions : research opportunities in marketing
Sponsored search auctions : research opportunities in marketing
Paper
図書
Song Yao,
Carl F. Mela
now Publishers
c2009
Other Libraries in Japan
Managing advertising and promotion for long-run profitability
Managing advertising and promotion for long-run profitability
Paper
図書
Kamel Jedidi,
Carl F. Mela
, Sunil Gupta
Marketing Science Institute
1998
Other Libraries in Japan
The long-term impact of promotion and advertising on consumer brand choice : working paper
The long-term impact of promotion and advertising on consumer brand choice : working paper
Paper
図書
Carl F. Mela
, Sunil Gupta, Donald R. Lehmann
Marketing Science Institute
1996
Other Libraries in Japan
Harvard business review [日本版]
Harvard business review [日本版]
Paper
Digital
雑誌
ダイヤモンド社
2000-
<Z4-417>
National Diet Library
Other Libraries in Japan
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