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Brands and brand management : contemporary research perspectives / [edited by] Barbara Loken, Rohini Ahluwalia, and Michael J. Houston. (Marketing and consumer psychology series)

Brands and brand management : contemporary research perspectives / [edited by] Barbara Loken, Rohini Ahluwalia, and Michael J. Houston. (Marketing and consumer psychology series)
紙図書
Routledgec2010.<DH411-B98>
国立国会図書館
  • 著者標目Loken, Barbara. Ahluwalia, Rohini, 1966- Houston, Michael J.

Brands and brand management : contemporary research perspectives : pbk

Brands and brand management : contemporary research perspectives : pbk
紙図書
Barbara Loken, Rohini Ahluwalia and Michael J. HoustonPsychology Press2015, c2010
全国の図書館
  • 著者標目Loken, Barbara Ahluwalia, Rohini Houston, Michael J.

Research methodology : research design and data analysis

Research methodology : research design and data analysis
紙図書
volume editor, Lan Wu ; contributors, Michael J. Houston ... [et al.]Sage2011
全国の図書館
  • 著者標目Malhotra, Naresh K. Sheth, Jagdish N. Wu, Lan Houston, Michael J.

Brands and brand management : contemporary research perspectives : hardcover

Brands and brand management : contemporary research perspectives : hardcover
紙図書
[edited by] Barbara Loken, Rohini Ahluwalia and Michael J. HoustonRoutledge, Taylor & Francis Groupc2010
全国の図書館
  • 著者標目Loken, Barbara Ahluwalia, Rohini Houston, Michael J.

Consumer behavior : conceptual foundations

Consumer behavior : conceptual foundations
紙図書
volume editor, Richard J. Lutz ; contributors, Michael J. Houston, Peter L. Wright, Harold H. KassarjianSage2010
全国の図書館
  • 著者標目Sheth, Jagdish N. Lutz, Richard John Houston, Michael J. Wright, Peter L. Kassarjian, ...

The effects of brand name suggestiveness on advertising recall

The effects of brand name suggestiveness on advertising recall
紙図書
Kevin Lane Keller, Susan E. Heckler, Michael J. HoustonMarketing Science Institute1997
全国の図書館
  • 著者標目Keller, Kevin Lane Heckler, Susan E. Houston, Michael J.

Marketing : International ed 2nd ed

Marketing : International ed 2nd ed
紙図書
Courtland L. Bovée, Michael J. Houston, John V. ThillMcGraw-Hillc1995
全国の図書館
  • 著者標目Bovée, Courtland L. Houston, Michael J. Thill, John V.

Marketing communications : theory and research pbk.

Marketing communications : theory and research pbk.
紙図書
editors, Michael J. Houston, Richard J. LutzAmerican Marketing Association1985
全国の図書館
  • 著者標目Houston, Michael J. Lutz, Richard John American M...

1985 AMA Educators' proceedings . Marketing communications : theory and research

1985 AMA Educators' proceedings . Marketing communications : theory and research
紙図書
[editors] Robert F. Lusch ... [et al.] . editors, Michael J. Houston, Richard J. LutzAmerican Marketing Associationc1985
全国の図書館
  • 著者標目...r's Conference Houston, Michael J. Lutz, Richard John

Advances in consumer research 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44

Advances in consumer research 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44
紙図書
Eliazbeth C. Hirschman, Morris B. Holbrook editorsAssociation for Consumer Researchc1985-
全国の図書館
  • 著者標目...ndorf, Melanie Houston, Michael J. Srull, Thomas K. Goldberg, Ma...

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