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検索結果 6 件

Strategic brand management : lessons for winning brands in globalized markets

Strategic brand management : lessons for winning brands in globalized markets
紙図書
Deborah Roedder John, Carlos J. TorelliOxford University Pressc2018
全国の図書館
  • 著者標目John, Deborah Roedder Torelli, Carlos J

Marketing applications

Marketing applications
紙図書
volume editor, Mita Sujan ; contributors, Kevin Lane Keller, Deborah Roedder John, Robert J. MeyerSage2016
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  • 著者標目...er, Kevin Lane John, Deborah Roedder Meyer, Robert J.

Monographs of the journal of consumer research

Monographs of the journal of consumer research
紙図書
Deborah Roedder John, editorThe University of Chicago Pressc2001-
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  • 著者標目John, Deborah Roedder

Measuring young children's preferences : the use of behaviorally anchored rating scales

Measuring young children's preferences : the use of behaviorally anchored rating scales
紙図書
Yvonne Cariveau Karsten and Deborah Roedder JohnMarketing Science Institutec1994
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  • 著者標目John, Deborah Roedder Karsten, Yvonne Cariveau Mark...

Diluting beliefs about family brands : when brand extensions have a negative impact

Diluting beliefs about family brands : when brand extensions have a negative impact
紙図書
Deborah Roedder John, Barbara LokenMarketing Science Institutec1992
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  • 著者標目John, Deborah Roedder Loken, Barbara Marketing Scie...

Advances in consumer research 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44

Advances in consumer research 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44
紙図書
Eliazbeth C. Hirschman, Morris B. Holbrook editorsAssociation for Consumer Researchc1985-
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  • 著者標目...Allen, Cris T. John, Deborah Roedder Kardes, Frank R. Sujan, Mita ...

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