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検索結果 5 件

The role of familiarity and knowledge in consumer behavior

The role of familiarity and knowledge in consumer behavior
紙図書
volume editor, Mita Sujan ; contributors, Merrie Brucks, Akshay RaoSage2019
全国の図書館
  • 著者標目Park, C. Whan Sheth, Jagdish N. Sujan, Mita Brucks, Merrie Rao, Akshay

The price-quality-value relationship

The price-quality-value relationship
紙図書
volume editors, Dhruv Grewal, Anne L. Roggeveen ; contributors, Akshay R. Rao, Joel E. Urbany, Valarie A. ZeithamlSage2011
全国の図書館
  • 著者標目...eveen, Anne L. Rao, Akshay R. Urbany, Joel E. Zeithaml, ...

Brand alliances as infromation about unobservable product quality

Brand alliances as infromation about unobservable product quality
紙図書
Akshay R. Rao, Lu Qu, Robert W. RuekertMarketing Science Institutec1997
全国の図書館
  • 著者標目Rao, Akshay R. Qu, Lu Ruekert, Robert W. ...

The impact of product familiarity on the price-perceived quality relationship

The impact of product familiarity on the price-perceived quality relationship
マイクロ図書
Rao, Akshay RaghavendraUniversity Microfilms International1986
全国の図書館
  • 著者標目Rao, Akshay Raghavendra

The effect of price, brand name, and store name on buyers' perceptions of product quality : an integrative review

The effect of price, brand name, and store name on buyers' perceptions of product quality : an integrative review
紙図書
by Akshay R. Rao and Kent B. MonroeMarketing Science Institute1989
全国の図書館
  • 著者標目Rao, Akshay R. Monroe, Kent B.

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