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Handbook of pricing research in marketing / edited by Vithala R. Rao. Pbk. ed.

Handbook of pricing research in marketing / edited by Vithala R. Rao. Pbk. ed.
紙図書
Edward Elgar2010.<DH413-B44>
国立国会図書館
  • 著者標目Rao, Vithala R.

Advanced introduction to pricing strategy and analytics : cased

Advanced introduction to pricing strategy and analytics : cased
紙図書
Vithala R. RaoEdward Elgarc2023
全国の図書館
  • 著者標目Rao, Vithala R.

Multidimensional scaling and positioning

Multidimensional scaling and positioning
紙図書
volume editor, Wayne S. DeSarbo ; contributors, Vithala R. Rao, Mihcel WedelSage2017
全国の図書館
  • 著者標目Green, Paul E. DeSarbo, Wayne S. Rao, Vithala R. Wedel, Michel Sheth, Jagdish ...

Applied conjoint analysis

Applied conjoint analysis
紙図書
Vithala R. RaoSpringerc2014
全国の図書館
  • 著者標目Rao, Vithala R.

Applied conjoint analysis : pbk

Applied conjoint analysis : pbk
紙図書
Vithala R. RaoSpringerc2014
全国の図書館
  • 著者標目Rao, Vithala R.

Conjoint analysis : the pioneering years

Conjoint analysis : the pioneering years
紙図書
volume editor, V. "Seenu" Srinivasan ; contributors, John R. Hauser, Vithala R. RaoSage2017
全国の図書館
  • 著者標目Green, Paul E. Srinivasan, V. "Seenu" Hauser, John R. Rao, Vithala R. Sheth, Jagdish N.

Conjoint analysis : applications

Conjoint analysis : applications
紙図書
volume editor, Vithala R. Rao ; contributors, John R. Hauser, Min Ding, Howard R. MoskowitzSage2017
全国の図書館
  • 著者標目Green, Paul E. Rao, Vithala R. Hauser, John R. Ding, Min Mos...

Research methods : hb

Research methods : hb
紙図書
volume editor, Balaji C. Krishnan ; contributors, Donald R. Lehmann, Dawn Iacobucci, Vithala R. RaoSage2015
全国の図書館
  • 著者標目Sheth, Jagdish N. Krishnan, Balaji C. Lehmann, Donald R. Iacobucci, Dawn Rao, Vithala R.

Marketing research and modeling

Marketing research and modeling
紙図書
volume editor, Vithala R. Rao ; contributors, Naresh K. Malhotra, Howard R. Moskowitz, Joel H. SteckelSage2014
全国の図書館
  • 著者標目...th, Jagdish N. Rao, Vithala R. Malhotra, Naresh K. Moskowitz...

Handbook of pricing research in marketing : pbk

Handbook of pricing research in marketing : pbk
紙図書
edited by Vithala R. RaoEdward Elgar2010, c2009
全国の図書館
  • 著者標目Rao, Vithala R.

Handbook of pricing research in marketing

Handbook of pricing research in marketing
紙図書
edited by Vithala R. RaoE. Elgarc2009
全国の図書館
  • 著者標目Rao, Vithala R.

Analysis for strategic marketing

Analysis for strategic marketing
紙図書
Vithala R. Rao, Joel H. SteckelAddison-Wesleyc1998
全国の図書館
  • 著者標目Rao, Vithala R. Steckel, Joel H.

The new science of marketing : state of the art tools for anticipating and tracking the market forces that will shape your company's future

The new science of marketing : state of the art tools for anticipating and tracking the market forces that will shape your company's future
紙図書
Vithala R. Rao and Joel H. SteckelIrwinc1995
全国の図書館
  • 著者標目Rao, Vithala R. Steckel, Joel H.

An approach to assess the importance of brand equity in acquisition decisions/ Vijay Mahajan, Vithala R. Rao, and Rajendra K. Srivastava

An approach to assess the importance of brand equity in acquisition decisions/ Vijay Mahajan, Vithala R. Rao, and Rajendra K. Srivastava
紙図書
Marketing Science Institutec1993
全国の図書館
  • 著者標目Mahajan, Vijay Rao, Vithala R. Srivastava, Rajendra K. Marke...

Selecting, evaluating, and updating prospects in direct mail marketing : technical working paper

Selecting, evaluating, and updating prospects in direct mail marketing : technical working paper
紙図書
Vithala R. Rao and Joel H. SteckelMarketing Science Institutec1994
全国の図書館
  • 著者標目Rao, Vithala R. Steckel, Joel H. Marketing Sc...

Decision criteria for new product acceptance and success : the role of trade buyers

Decision criteria for new product acceptance and success : the role of trade buyers
紙図書
Edward W. McLaughlin and Vithala R. RaoQuorum Books1991
全国の図書館
  • 著者標目McLaughlin, Edward W. (Edward William) Rao, Vithala R.

Applied multidimensional scaling; a comparison of approaches and algorithms [by] Paul E. Green [and] Vithala R. Rao. (Editors' series in marketing)

Applied multidimensional scaling; a comparison of approaches and algorithms [by] Paul E. Green [and] Vithala R. Rao. (Editors' series in marketing)
紙図書
Holt, Rinehart and Winston[1972]<DH413-24>
国立国会図書館
  • 著者標目Green, Paul E Rao, Vithala R.

Measurement and use of market response functions for allocating marketing resources

Measurement and use of market response functions for allocating marketing resources
紙図書
by Vithala R. Rao and Darius J. SabavalaMarketing Science Institutec1986
全国の図書館
  • 著者標目Rao, Vithala R. Sabavala, Darius J. Marketing...

Sales forecasting methods : a survey of recent developments

Sales forecasting methods : a survey of recent developments
紙図書
by Vithala R. Rao and James E. Cox, JrMarketing Science Institute1978
全国の図書館
  • 著者標目Rao, Vithala R. Cox, James E. (James Edward)

Applied multidimensional scaling : a comparison of approaches and algorithms

Applied multidimensional scaling : a comparison of approaches and algorithms
紙図書
Paul E. Green [and] Vithala R. RaoDryden pressc1972
全国の図書館
  • 著者標目Green, Paul E. Rao, Vithala R.
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