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Assessing and formulating strategy

Assessing and formulating strategy
紙図書
volume editor, V. Kumar ; contributors, Paul W. Farris, Robin Wensley, Venkatesh ShankarSage2016
全国の図書館
  • 著者標目Day, George S. Kumar, V. Farris, Paul Wensley, Robin Shankar, Venkatesh Sheth, Jagdish N.

Handbook of marketing strategy : cased : pbk

Handbook of marketing strategy : cased : pbk
紙図書
edited by Venkatesh Shankar and Gregory S. CarpenterEdward Elgarc2012
全国の図書館
  • 著者標目Shankar, Venkatesh Carpenter, Gregory S.

Creating and managing the product mix

Creating and managing the product mix
紙図書
volume editor, Venkatesh Shankar ; contributors, Barry L. Bayus, Satish Jayachandran, Rajan VaradarajanSAGE2012
全国の図書館
  • 著者標目...th, Jagdish N. Shankar, Venkatesh Bayus, Barry L. Jayachandran,...

"You are where you shop" : channel associations and the drivers of cross-channel variation in shopping behavior

"You are where you shop" : channel associations and the drivers of cross-channel variation in shopping behavior
紙図書
J. Jeffrey Inman, Venkatesh Shankar, and Rosellina FerraroMarketing Science Institute2002
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  • 著者標目Inman, J. Jeffrey Shankar, Venkatesh Ferraro, Rosellina Marketing ...

Marketing spending for new product introduction : entrant strategy and incumbent response

Marketing spending for new product introduction : entrant strategy and incumbent response
紙図書
Venkatesh ShankarMarketing Science Institute1998
全国の図書館
  • 著者標目Shankar, Venkatesh

Dimensions and determinants retailer pricing strategy and tactics

Dimensions and determinants retailer pricing strategy and tactics
紙図書
Venkatesh Shankar, Ruth N. BoltonMarketing Science Institutec1999
全国の図書館
  • 著者標目Shankar, Venkatesh Bolton, Ruth N. 日本マーケティング・サイエ...

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