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Competitive markets : structure and behavior

Competitive markets : structure and behavior
紙図書
volume editor, Allan D. Shocker ; contributors, Rajendra K. Srivastava, Mary LabkinSage2016
全国の図書館
  • 著者標目Day, George S. Shocker, Allan D. Srivastava, Rajendra K. Labki...

Brand equity : a perspective on its meaning and measurement

Brand equity : a perspective on its meaning and measurement
紙図書
Rajendra K. Srivastava and Allan D. ShockerMarketing Science Institutec1991
全国の図書館
  • 著者標目Srivastava, Rajendra K. Shocker, Allan D. Marketing Science Institute

Determining the competitive structure of product-markets : practices, issues, and suggestions

Determining the competitive structure of product-markets : practices, issues, and suggestions
紙図書
Allan D. Shocker, David W. Stewart, and Anthony J. ZahorikMarketing Science Institutec1990
全国の図書館
  • 著者標目Shocker, Allan D. Stewart, David W. Zahoric, An...

Pretest market models : a critical evaluation

Pretest market models : a critical evaluation
紙図書
by Allan D. Shocker and William G. HallMarketing Science Institute1986
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  • 著者標目Shocker, Allan D. Hall, William G. Marketing Sc...

Analytic approaches to product and marketing planning : the second conference : proceedings of conference

Analytic approaches to product and marketing planning : the second conference : proceedings of conference
紙図書
cosponsored by Marketing Science Institute and Vanderbilt University ; edited by Rajendra K. Srivastava and Allan D. ShockerMarketing Science Institute1982
全国の図書館
  • 著者標目Srivastava, Rajendra K. Shocker, Allan D. Marketing Science Institute V...

Identifying competitive product-market boundaries : strategic and analytical issues

Identifying competitive product-market boundaries : strategic and analytical issues
紙図書
by George S. Day & Allan D. ShockerMarketing Science Institutec1976
全国の図書館
  • 著者標目Day, George S. Shocker, Allan D.

Analytic approaches to product and marketing planning : proceedings of workshop

Analytic approaches to product and marketing planning : proceedings of workshop
紙図書
cosponsored by American Marketing Association, Marketing Science Institute, and University of Pittsburgh, Graduate School of Business ; edited by Allan D. ShockerMSI1979
全国の図書館
  • 著者標目Shocker, Allan D. American Marketing Associatio...

Brand equity : a perspective on its meaning and measurement

Brand equity : a perspective on its meaning and measurement
紙図書
Rajendra K. Srivastava, Allan D. ShockerIn-house reproduction
全国の図書館
  • 著者標目Srivastava, Rajendra K. Shocker, Allan D. Marketing Science Institute

検索結果は以上です。

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