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検索結果 89 件

Handbook of brand relationships / Deborah J. MacInnis, C. Whan Park, Joseph R. Priester, editors.

Handbook of brand relationships / Deborah J. MacInnis, C. Whan Park, Joseph R. Priester, editors.
紙図書
M.E. Sharpec2009.<DH441-B31>
国立国会図書館
  • 件名Relationship marketing. Brand choice. Branding (Marketing) Custome...

Consumer-citizens of China : the role of foreign brands in the imagined future China / Kelly Tian and Lily Dong. (Routledge contemporary China series ; 60)

Consumer-citizens of China : the role of foreign brands in the imagined future China / Kelly Tian and Lily Dong. (Routledge contemporary China series ; 60)
紙図書
Routledge2011.<DC157-B113>
国立国会図書館
  • 件名...-- Psychology. Brand choice -- China -- Psychological asp...

Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig. Paperback ed.

Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig. Paperback ed.
紙図書
Kogan Page2005.<DH411-B38>
国立国会図書館
  • 件名Brand name products -- Marketing. Brand loyalty. Brand choice.

The neuro-consumer : adapting marketing and communication strategies for the subconscious, instinctive and irrational consumer's brain : hbk

The neuro-consumer : adapting marketing and communication strategies for the subconscious, instinctive and irrational consumer's brain : hbk
紙図書
Anne-Sophie Bayle-Tourtoulou and Michel BadocRoutledge2020
全国の図書館
  • 件名Neuromarketing Consumers' preferences Decision making Brand choice
  • 件名（識別子）Neuromarketing Consumers' preferences Decision making Brand choice

Targeting the healthy consumer : fast growth markets and future trends / by David Kemsley.

Targeting the healthy consumer : fast growth markets and future trends / by David Kemsley.
紙図書
Business Insights Ltd.c2006.<DL698-B3>
国立国会図書館
  • 件名...enience foods. Brand choice. Consumers preferences.

Brand fans : lessons from the world's greatest sporting brands : hbk

Brand fans : lessons from the world's greatest sporting brands : hbk
紙図書
Aaron C.T. Smith, Constantino Stavros, Kate WestbergPalgrave Macmillanc2017
全国の図書館
  • 件名Brand choice Sports -- Marketing
  • 件名（識別子）Brand choice Sports -- Marketing

The future of snacks : category convergence, NPD and key trends driving growth opportunities in snacks / by Zak Meziane.

The future of snacks : category convergence, NPD and key trends driving growth opportunities in snacks / by Zak Meziane.
紙図書
Business Insights Ltd.c2006.<DL698-B4>
国立国会図書館
  • 件名...Natural foods. Brand choices. Consumers preferences. Cons...

Brand protection in the online world : a comprehensive guide : pbk

Brand protection in the online world : a comprehensive guide : pbk
紙図書
David N. BarnettKogan Page2017
全国の図書館
  • 件名...nd legislation Brand choice Trademark infringement
  • 件名（識別子）...nd legislation Brand choice Trademark infringement

Hierarchy of Consumer Demand and Industrial Development in China and India: A Comparison of Automobile Consumption in Shandong and Tamil Nadu

Hierarchy of Consumer Demand and Industrial Development in China and India: A Comparison of Automobile Consumption in Shandong and Tamil Nadu
デジタル文書・図像類
Ohara,Moriki, Pulikkamath,AshrafInstitute of Developing Economies　(IDE-JETRO)2024-02IDE Discussion Paper923
全国の図書館
  • 件名...ocial Mobility Brand Choice India China Consumption Autom...

Brand failures : the truth about the 100 biggest branding mistakes of all time : pbk 2nd ed

Brand failures : the truth about the 100 biggest branding mistakes of all time : pbk 2nd ed
紙図書
Matt HaigKogan Page2011
全国の図書館
  • 件名Branding (Marketing) Brand loyalty Brand choice
  • 件名（識別子）Branding (Marketing) Brand loyalty Brand choice

Pioneer brand advantage in Japan and the United States / Frank Alpert ... [et al.]. (Report ; no. 96-101)

Pioneer brand advantage in Japan and the United States / Frank Alpert ... [et al.]. (Report ; no. 96-101)
紙図書
Marketing Science Institutec1996.<DH413-B21>
国立国会図書館
  • 件名... -- Marketing. Brand choice -- Japan. Brand choice -- United States.

Brand thinking and other noble pursuits : [pbk.]

Brand thinking and other noble pursuits : [pbk.]
紙図書
Debbie Millman ; foreword by Rob WalkerAllworth Pressc2013
全国の図書館
  • 件名... -- Interviews Brand choice Brand loyalty Product managem...
  • 件名（識別子）... -- Interviews Brand choice Brand loyalty Product managem...

Consumption symbols as carriers of culture : a study of Japanese, Spanish, and North American brand personality dimensions / Jennifer Lynn Aaker, Verónica Benet-Martínez, and Jordi Garolera. (Report ; no. 01-113)

Consumption symbols as carriers of culture : a study of Japanese, Spanish, and North American brand personality dimensions / Jennifer Lynn Aaker, Verónica Benet-Martínez, and Jordi Garolera. (Report ; no. 01-113)
紙図書
Marketing Science Institute2001.<DH413-B20>
国立国会図書館
  • 件名Brand choice. Brand name products. Consume...

Handbook of brand relationships

Handbook of brand relationships
紙図書
Deborah J. MacInnis, C. Whan Park, Joseph R. Priester, editorsM.E. Sharpec2009
全国の図書館
  • 件名Relationship marketing Brand choice Branding (Marketing) Customer...
  • 件名（識別子）Relationship marketing Brand choice Branding (Marketing) Customer...

The persuasion industries : the making of modern Britain 1st ed

The persuasion industries : the making of modern Britain 1st ed
紙図書
Steven McKevittOxford University Press2018
全国の図書館
  • 件名Consumer behavior Brand choice -- Social aspects
  • 件名（識別子）Consumer behavior Brand choice -- Social aspects

Beating low cost competition : how premium brands can respond to cut-price rivals

Beating low cost competition : how premium brands can respond to cut-price rivals
紙図書
Adrian RyansJohn Wiley & Sonsc2009
全国の図書館
  • 件名Product management Price cutting Brand choice Brand name products Marketing
  • 件名（識別子）Product management Price cutting Brand choice Brand name products Marketing

Interpretations of luxury : exploring the consumer perspective

Interpretations of luxury : exploring the consumer perspective
紙図書
Linda Lisa Maria TurunenPalgrave Macmillanc2018
全国の図書館
  • 件名Luxuries Brand choice -- Social aspects Brand name ...
  • 件名（識別子）Luxuries Brand choice -- Social aspects Brand name ...

The new luxury : defining the aspirational in the age of hype

The new luxury : defining the aspirational in the age of hype
紙図書
Highsnobiety ; [edited by Jian DeLeon for Highsnobiety, Robert Klanten for Gestalten]Gestalten2019
全国の図書館
  • 件名...s -- Marketing Brand choice 2000-2099 fast Clothing trade...
  • 件名（識別子）...s -- Marketing Brand choice 2000-2099 fast Clothing trade...

Brand hijack : marketing without marketing : pbk

Brand hijack : marketing without marketing : pbk
紙図書
Alex WipperfürthPortfolio2006, c2005
全国の図書館
  • 件名Brand name products -- Marketing Consumer behavior Brand choice Brand loyalty
  • 件名（識別子）Brand name products -- Marketing Consumer behavior Brand choice Brand loyalty

Brand choice : revealing customers' unconscious-automatic and strategic thinking processes : hardback

Brand choice : revealing customers' unconscious-automatic and strategic thinking processes : hardback
紙図書
Randolph J. Trappey III and Arch G. WoodsidePalgrave Macmillan2005
全国の図書館
  • 件名Brand choice Consumers' preferences Cognit...
  • 件名（識別子）Brand choice Consumers' preferences Cognit...