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検索結果 16 件

Image in der Werbung

Image in der Werbung
紙図書
von Katya Assaf (Zakharov)C. Heymannc2007
全国の図書館
  • 件名...tition, Unfair Comparative advertising -- Law and legislation
  • 件名（識別子）...tition, Unfair Comparative advertising -- Law and legislation

Product categorization and consumers'prior knowledge : implications for comparative advertising

Product categorization and consumers'prior knowledge : implications for comparative advertising
マイクロ図書
Gandhi, NimishU.M.I.1990
全国の図書館
  • 件名Comparative advertising Consumer behavior
  • 件名（識別子）Comparative advertising Consumer behavior

The differential impact of comparative advertising on novice and expert consumers

The differential impact of comparative advertising on novice and expert consumers
マイクロ図書
Lee, DonghoonU.M.I.1989
全国の図書館
  • 件名Comparative advertising
  • 件名（識別子）Comparative advertising

The development and partial validation of a contingency model of comparative advertising

The development and partial validation of a contingency model of comparative advertising
マイクロ図書
Pechmann, Cornelia A. RU.M.I.1988
全国の図書館
  • 件名Comparative advertising
  • 件名（識別子）Comparative advertising

Adoption of competitive advertising practices among professionals in a deregulated environment : a test of two competing models

Adoption of competitive advertising practices among professionals in a deregulated environment : a test of two competing models
マイクロ図書
Kerr, Daryl LynnU.M.I.1989
全国の図書館
  • 件名Advertising -- Medicine Dentistry -- Public relations Comparative advertising
  • 件名（識別子）Advertising -- Medicine Dentistry -- Public relations Comparative advertising

Effects of product class knowledge on consumer goods advertisements

Effects of product class knowledge on consumer goods advertisements
マイクロ図書
Trisna, SugiaptoUniversity Microfilms International1986
全国の図書館
  • 件名Comparative advertising Consumers -- Attitudes
  • 件名（識別子）Comparative advertising Consumers -- Attitudes

The effect of threatening comparative advertising on brand-loyal consumers

The effect of threatening comparative advertising on brand-loyal consumers
マイクロ図書
Lee, Mon-leU.M.I.1986
全国の図書館
  • 件名Comparative advertising Brand choice Consumers' prefe...
  • 件名（識別子）Comparative advertising Brand choice Consumers' prefe...

Comparative advertising : a communication strategy for positioning products

Comparative advertising : a communication strategy for positioning products
マイクロ図書
Villarreal Camacho, Maria AngelinaUniversity Microfilms International1983
全国の図書館
  • 件名Comparative advertising
  • 件名（識別子）Comparative advertising

Manner of use and mode of presenting celebrities in advertising : an attribution theory approach

Manner of use and mode of presenting celebrities in advertising : an attribution theory approach
マイクロ図書
Weingarten, Ephraim PhilipUniversity Microfilms International1983
全国の図書館
  • 件名Celebrities Attribution (Social psychology) Comparative advertising
  • 件名（識別子）Celebrities Attribution (Social psychology) Comparative advertising

The impact of market position on the effectiveness of comparative ads : a laboratory experiment

The impact of market position on the effectiveness of comparative ads : a laboratory experiment
マイクロ図書
James, William LowellUniversity Microfilms International1981
全国の図書館
  • 件名Comparative advertising
  • 件名（識別子）Comparative advertising

The communications effectiveness of comparative advertising under conditions of product involvement and brand usage

The communications effectiveness of comparative advertising under conditions of product involvement and brand usage
マイクロ図書
Traylor, Mark BeckerUniversity Microfilms International1979
全国の図書館
  • 件名Comparative advertising
  • 件名（識別子）Comparative advertising

Comparative advertising : a determination of effects

Comparative advertising : a determination of effects
マイクロ図書
Stack, Robert ThomasUniversity Microfilms International1978
全国の図書館
  • 件名Comparative advertising
  • 件名（識別子）Comparative advertising

A laboratory test of the effectiveness of comparative advertising

A laboratory test of the effectiveness of comparative advertising
マイクロ図書
Dyer, David CarlUniversity Microfilms International1977
全国の図書館
  • 件名Comparative advertising
  • 件名（識別子）Comparative advertising

An experimental investigation of the existence of counterargument and message acceptance among readers of comparative and noncomparative advertisements

An experimental investigation of the existence of counterargument and message acceptance among readers of comparative and noncomparative advertisements
マイクロ図書
Stutts, Mary AnnUniversity Microfilms International1978
全国の図書館
  • 件名Comparative advertising Advertising -- Research
  • 件名（識別子）Comparative advertising Advertising -- Research

An investigation of the effects of advertising message structure and repetition upon cognitive processes mediating message acceptance

An investigation of the effects of advertising message structure and repetition upon cognitive processes mediating message acceptance
マイクロ図書
Belch, George EdwardUniversity Microfilms International1980
全国の図書館
  • 件名Comparative advertising -- Psychological aspects
  • 件名（識別子）Comparative advertising -- Psychological aspects

Comparative advertising as corporate strategy : an investigation of key United States industries

Comparative advertising as corporate strategy : an investigation of key United States industries
マイクロ図書
Swayne, Linda Sue EggemanUniversity Microfilms International1978
全国の図書館
  • 件名Comparative advertising -- United States
  • 件名（識別子）Comparative advertising -- United States

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