prepared by the staff of Association of National Advertisers Inc. ; in cooperation with John Chomeau , The Pillsbury CompanyAssociation of National Advertisersc1992
by Russell H. Colley ; under the auspices of the A.N.A. Committee on the "Corporate Management Approach to the Advertising Investment"Association of National Advertisers1962, c1961
conducted by the Advertising Research Foundation of the Association of National Advertisers and the American Association of Advertising AgenciesAdvertising Research Foundation1939-1952