Impression Space Analysis of Local Mascot Characters for Regional Promotion

• 資料種別: 文書・図像類
• タイトル: Impression Space Analysis of Local Mascot Characters for Regional Promotion
• 著者・編者: Inoue, Hiroyuki; Fujisaki, Yuma
• 著者標目: Inoue, Hiroyuki; Fujisaki, Yuma
• 出版事項: Fuji Technology Press
• 出版年月日等: 2018-09-20
• 出版年（W3CDTF）: 2018-09-20
• タイトル（掲載誌）: Journal of Advanced Computational Intelligence and Intelligent Informatics
• 巻号年月日等（掲載誌）: 22 5
• 掲載巻: 22
• 掲載号: 5
• 掲載ページ: 731-737
• ISSN（掲載誌）: ISSN : 1343-0130
• 本文の言語コード: eng
• 件名標目: local mascot character; impression analysis; Kansei factor; analysis of variance
• 対象利用者: 一般
• 一般注記: Recently, local mascot characters called “Yurukyara" have been active in various places. They play an important role in raising a region's image and exciting the region to promote regional development. It is important to understand the impression given by the characters, since each character's image leads to the promotion and recognition of the region. In this study, we analyze the impression of local mascot characters to provide useful information for regional promotions, etc. First, we extract the Kansei factors from the characters' appearances and classify the characters within the factor space. Next, we analyze the differences in impressions when adding character-profile and video information.
• 一次資料へのリンクURL: https://u-fukui.repo.nii.ac.jp/?action=repository_action_common_download&item_id=23999&item_no=1&attribute_id=22&file_no=1
• オンライン閲覧公開範囲: 限定公開
• 著作権情報: Copyright (C) 2018 Fuji Technology Press Co,. Ltd.
• 関連情報（DOI）: 10.20965/jaciii.2018.p0731
• 連携機関・データベース: 国立情報学研究所 : 学術機関リポジトリデータベース（IRDB）（機関リポジトリ）; https://irdb.nii.ac.jp
• 提供元機関・データベース: 福井大学 : 福井大学学術機関リポジトリ