Impression Space Analysis of Local Mascot Characters for Regional Promotion

Material type: 文書・図像類

Author: Inoue, Hiroyukiほか

Publisher: Fuji Technology Press

Publication date: 2018-09-20

Material Format: Digital

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Note (General)：: Recently, local mascot characters called “Yurukyara" have been active in various places. They play an important role in raising a region's image and e...

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Material Type: 文書・図像類
Title: Impression Space Analysis of Local Mascot Characters for Regional Promotion
Author/Editor: Inoue, Hiroyuki
Fujisaki, Yuma
Author Heading: Inoue, Hiroyuki
Fujisaki, Yuma
Publication, Distribution, etc.: Fuji Technology Press
Publication Date: 2018-09-20
Publication Date (W3CDTF): 2018-09-20
Periodical title: Journal of Advanced Computational Intelligence and Intelligent Informatics
No. or year of volume/issue: 22 5
Volume: 22
Issue: 5
Pages: 731-737
ISSN (Periodical Title): ISSN : 1343-0130
Text Language Code: eng
Subject Heading: local mascot character
impression analysis
Kansei factor
analysis of variance
Target Audience: 一般
Note (General): Recently, local mascot characters called “Yurukyara" have been active in various places. They play an important role in raising a region's image and exciting the region to promote regional development. It is important to understand the impression given by the characters, since each character's image leads to the promotion and recognition of the region. In this study, we analyze the impression of local mascot characters to provide useful information for regional promotions, etc. First, we extract the Kansei factors from the characters' appearances and classify the characters within the factor space. Next, we analyze the differences in impressions when adding character-profile and video information.
Source: https://u-fukui.repo.nii.ac.jp/?action=repository_action_common_download&item_id=23999&item_no=1&attribute_id=22&file_no=1
https://u-fukui.repo.nii.ac.jp/?action=repository_action_common_download&item_id=23999&item_no=1&attribute_id=22&file_no=1
Access Restrictions: 限定公開
Related Material (DOI): 10.20965/jaciii.2018.p0731
Data Provider (Database): 国立情報学研究所 : 学術機関リポジトリデータベース（IRDB）（機関リポジトリ）
https://irdb.nii.ac.jp
Original Data Provider (Database): 福井大学 : 福井大学学術機関リポジトリ