Social Network Sites Motivations and Social Capita : Comparative Study of Japan and Brazil

• 資料種別: 文書・図像類
• タイトル: Social Network Sites Motivations and Social Capita : Comparative Study of Japan and Brazil
• 著者・編者: Yokoyama, Marcos Hideyuki
• 著者標目: Yokoyama, Marcos Hideyuki
• 出版事項: Graduate School of Economics and Osaka School of International Public Policy (OSIPP), Osaka University
• 出版年月日等: 2013-11
• 出版年（W3CDTF）: 2013-11
• タイトル（掲載誌）: Discussion Papers In Economics And Business
• 巻号年月日等（掲載誌）: 13-28
• 掲載巻: 13-28
• 掲載ページ: 1-29
• 本文の言語コード: eng
• 件名標目: social network sites; cross-cultural research; motivation; social capital
• 対象利用者: 一般
• 一般注記: The advance of web technology has allowed increasingly number of people to have access to Social Network Sites. Different members of society, including people of all ages and social classes, have used Facebook, Twitter and LinkedIn.This study examines the relationship between the use of Social Network Sites and the formation of social capital. Using data from a web survey of employees in Japan (n= 244) and Brazil (n= 251), positive associations between SNS use and social capital development were found in both countries. Cultura l differences seem to influence this process ; in Brazil, intensity of SNS use has a stronger association with bridging and bonding social capital when perceived enjoyment is high ; in Japan, employees use SNS for utility and enjoyment reasons, but perceived enjoyment does not interfere with social capital gains. Implications and future research are discussed.
• 参照（URI）: http://www2.econ.osaka-u.ac.jp/library/global/dp/1328.pdf; URI
• 連携機関・データベース: 国立情報学研究所 : 学術機関リポジトリデータベース（IRDB）（機関リポジトリ）; https://irdb.nii.ac.jp
• 提供元機関・データベース: 大阪大学 : 大阪大学学術情報庫 桜華