Social Network Sites Motivations and Social Capita : Comparative Study of Japan and Brazil

Material type: 文書・図像類

Author: Yokoyama, Marcos Hideyuki

Publisher: Graduate School of Economics and Osaka School of International Public Policy (OSIPP), Osaka University

Publication date: 2013-11

Material Format: Paper

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Note (General)：: The advance of web technology has allowed increasingly number of people to have access to Social Network Sites. Different members of society, includin...

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Paper

Material Type: 文書・図像類
Title: Social Network Sites Motivations and Social Capita : Comparative Study of Japan and Brazil
Author/Editor: Yokoyama, Marcos Hideyuki
Author Heading: Yokoyama, Marcos Hideyuki
Publication, Distribution, etc.: Graduate School of Economics and Osaka School of International Public Policy (OSIPP), Osaka University
Publication Date: 2013-11
Publication Date (W3CDTF): 2013-11
Periodical title: Discussion Papers In Economics And Business
No. or year of volume/issue: 13-28
Volume: 13-28
Pages: 1-29
Text Language Code: eng
Subject Heading: social network sites
cross-cultural research
motivation
social capital
Target Audience: 一般
Note (General): The advance of web technology has allowed increasingly number of people to have access to Social Network Sites. Different members of society, including people of all ages and social classes, have used Facebook, Twitter and LinkedIn.This study examines the relationship between the use of Social Network Sites and the formation of social capital. Using data from a web survey of employees in Japan (n= 244) and Brazil (n= 251), positive associations between SNS use and social capital development were found in both countries. Cultura l differences seem to influence this process ; in Brazil, intensity of SNS use has a stronger association with bridging and bonding social capital when perceived enjoyment is high ; in Japan, employees use SNS for utility and enjoyment reasons, but perceived enjoyment does not interfere with social capital gains. Implications and future research are discussed.
Periodical Title (NCID): AA1160366X
https://ci.nii.ac.jp/ncid/AA1160366X
References (URI): URI
http://www2.econ.osaka-u.ac.jp/library/global/dp/1328.pdf
Data Provider (Database): 国立情報学研究所 : 学術機関リポジトリデータベース（IRDB）（機関リポジトリ）
https://irdb.nii.ac.jp
Original Data Provider (Database): 大阪大学 : 大阪大学学術情報庫　桜華