Selected papers presented at the Advertising and Consumer Psychology Conference, held in June 1984 at the New York offices of Ted Bates Advertising; c...
Selected papers presented at the Advertising and Consumer Psychology Conference, held in June 1984 at the New York offices of Ted Bates Advertising; cosponsored by Ted Bates Advertising, the Marketing Science Institute, and Division 23 (Consumer Psychology) of the American Psychological Association.