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図書

Advertising and consumer psychology / edited by Jerry Olson, Keith Sentis.

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Advertising and consumer psychology / edited by Jerry Olson, Keith Sentis.

Call No. (NDL)
EC236-A7
Bibliographic ID of National Diet Library
000003140355
Material type
図書
Author
Olson, Jerry C. (Jerry Corrie) , 1944-ほか
Publisher
Praeger
Publication date
1986.
Material Format
Paper
Capacity, size, etc.
viii, 294 p. : ill. ; 25 cm.
NDC
-
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Notes on use

Note (General):

Selected papers presented at the Advertising and Consumer Psychology Conference, held in June 1984 at the New York offices of Ted Bates Advertising; c...

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Paper

Material Type
図書
ISBN
0275921549 (alk. paper)
Publication, Distribution, etc.
Publication Date
1986.
Publication Date (W3CDTF)
1986
Extent
viii, 294 p. : ill. ; 25 cm.
Place of Publication (Country Code)
US
Text Language Code
eng