Media promotion and marketing for broadcasting, cable, and the Internet / edited by Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein.

• 資料種別: 図書
• ISBN: 0240807626 (alk. paper); 9780240807621 (alk. paper)
• タイトル: Media promotion and marketing for broadcasting, cable, and the Internet / edited by Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein.
• 版: 5th ed.
• 著者標目: Eastman, Susan Tyler.; Ferguson, Douglas A.; Klein, Robert A., 1928-
• 出版事項: Amsterdam : Elsevier/Focal Press; Boston : Elsevier/Focal Press
• 出版年月日等: c2006.
• 出版年（W3CDTF）: 2006
• 数量: xiv, 335 p. : ill. ; 23 cm.
• 出版地（国名コード）: NL
• 本文の言語コード: eng
• 件名標目: Television broadcasting -- Marketing.; Radio broadcasting -- Marketing.; Cable television -- Marketing.; Télévision -- Marketing.; Radio -- Marketing.; Télédistribution -- Marketing.; Radiodiffusion -- Marketing.; Internet -- Marketing.
• LCC: HE8689.7.M37
• DDC: 384.55068/8
• NDLC: UC211
• 一般注記: Related URL: Table of contents only http: //www.loc.gov/catdir/toc/ecip0519/2005027692.html.; Related URL: Publisher description http: //www.loc.gov/catdir/enhancements/fy0634/2005027692-d.html.
• 書誌注記: Includes bibliographical references (p. 321-323) and index.
• 所蔵機関: 国立国会図書館
• 請求記号: UC211-B2
• 連携機関・データベース: 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• 書誌ID（NDLBibID）: 000008811016; http://id.ndl.go.jp/bib/000008811016
• LC control number: 2005027692; https://lccn.loc.gov/2005027692
• OCLC番号: 61703952; https://www.worldcat.org/oclc/61703952
• 目録規則: 英米目録規則
• 整理区分コード: 211