Media promotion and marketing for broadcasting, cable, and the Internet / edited by Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein. 5th ed.

Media promotion and marketing for broadcasting, cable, and the Internet / edited by Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein.

5th ed.

Call No. (NDL): UC211-B2
Bibliographic ID of National Diet Library: 000008811016

Material type: 図書

Author: Eastman, Susan Tyler.ほか

Publisher: Elsevier/Focal Press

Publication date: c2006.

Material Format: Paper

Capacity, size, etc.: xiv, 335 p. : ill. ; 23 cm.

NDC: -

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Note (General)：: Related URL: Table of contents only http: //www.loc.gov/catdir/toc/ecip0519/2005027692.html.Related URL: Publisher description http: //www.loc.gov/cat...

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Paper

Material Type: 図書
ISBN: 0240807626 (alk. paper)
9780240807621 (alk. paper)
Title: Media promotion and marketing for broadcasting, cable, and the Internet / edited by Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein.
Edition: 5th ed.
Author Heading: Eastman, Susan Tyler.
Ferguson, Douglas A.
Klein, Robert A., 1928-
Publication, Distribution, etc.: Amsterdam : Elsevier/Focal Press
Boston : Elsevier/Focal Press
Publication Date: c2006.
Publication Date (W3CDTF): 2006
Extent: xiv, 335 p. : ill. ; 23 cm.
Place of Publication (Country Code): NL
Text Language Code: eng
Subject Heading: Television broadcasting -- Marketing.
Radio broadcasting -- Marketing.
Cable television -- Marketing.
Télévision -- Marketing.
Radio -- Marketing.
Télédistribution -- Marketing.
Radiodiffusion -- Marketing.
Internet -- Marketing.
LCC: HE8689.7.M37
DDC: 384.55068/8
NDLC: UC211
Note (General): Related URL: Table of contents only http: //www.loc.gov/catdir/toc/ecip0519/2005027692.html.
Related URL: Publisher description http: //www.loc.gov/catdir/enhancements/fy0634/2005027692-d.html.
Note (Bibliography): Includes bibliographical references (p. 321-323) and index.
Holding library: 国立国会図書館
Call No.: UC211-B2
Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 000008811016
http://id.ndl.go.jp/bib/000008811016
LC Control Number: 2005027692
https://lccn.loc.gov/2005027692
OCLC No.: 61703952
https://www.worldcat.org/oclc/61703952
Cataloging Rule: Anglo-American Cataloging Rules
Bibliographic Record Category (NDL): 211