The handbook of marketing research : uses, misuses, and future advances / edited by Rajiv Grover, Marco Vriens.

• 資料種別: 図書
• ISBN: 141290997X (cloth); 9781412909976 (cloth)
• タイトル: The handbook of marketing research : uses, misuses, and future advances / edited by Rajiv Grover, Marco Vriens.
• 著者標目: Grover, Rajiv, 1953-; Vriens, Marco.
• 出版事項: Thousand Oaks : Sage Publications
• 出版年月日等: c2006.
• 出版年（W3CDTF）: 2006
• 数量: xi, 705 p. : ill., ; 26 cm.
• 出版地（国名コード）: US
• 本文の言語コード: eng
• 件名標目: Marketing research.; Marketing -- Recherche.; Marktonderzoek.
• LCC: HF5415.2
• DDC: 658.8/3
• NDLC: DH413
• 一般注記: Related URL: Table of contents only http: //www.loc.gov/catdir/toc/ecip065/2005037844.html.; Related URL: Publisher description http: //www.loc.gov/catdir/enhancements/fy0658/2005037844-d.html.; Related URL: Contributor biographical information http: //www.loc.gov/catdir/enhancements/fy0734/2005037844-b.html.
• 書誌注記: Includes bibliographical references and index.
• 所蔵機関: 国立国会図書館
• 請求記号: DH413-B18
• 連携機関・データベース: 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• 書誌ID（NDLBibID）: 000008857090; http://id.ndl.go.jp/bib/000008857090
• LC control number: 2005037844; https://lccn.loc.gov/2005037844
• OCLC番号: 62766105; https://www.worldcat.org/oclc/62766105
• 目録規則: 英米目録規則
• 整理区分コード: 211

• 内容細目: Inroduction: The changing world of marketing research / Rajiv GroverPART I: FUNDAMENTAL DESIGN: Trusted adviser: how it helps lay the foundations for ...