図書

The handbook of marketing research : uses, misuses, and future advances / edited by Rajiv Grover, Marco Vriens.

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The handbook of marketing research : uses, misuses, and future advances / edited by Rajiv Grover, Marco Vriens.

Call No. (NDL)
DH413-B18
Bibliographic ID of National Diet Library
000008857090
Material type
図書
Author
Grover, Rajiv, 1953-ほか
Publisher
Sage Publications
Publication date
c2006.
Material Format
Paper
Capacity, size, etc.
xi, 705 p. : ill., ; 26 cm.
NDC
-
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Notes on use

Note (General):

Related URL: Table of contents only http: //www.loc.gov/catdir/toc/ecip065/2005037844.html.Related URL: Publisher description http: //www.loc.gov/catd...

Detailed bibliographic record

Contents:

Inroduction: The changing world of marketing research / Rajiv GroverPART I: FUNDAMENTAL DESIGN: Trusted adviser: how it helps lay the foundations for ...

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Bibliographic Record

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Paper

Material Type
図書
ISBN
141290997X (cloth)
9781412909976 (cloth)
Publication, Distribution, etc.
Publication Date
c2006.
Publication Date (W3CDTF)
2006
Extent
xi, 705 p. : ill., ; 26 cm.
Place of Publication (Country Code)
US
Text Language Code
eng