Branded entertainment : product placement & brand strategy in the entertainment business / Jean-Marc Lehu.

• 資料種別: 図書
• ISBN: 0749449403; 9780749449407
• タイトル: Branded entertainment : product placement & brand strategy in the entertainment business / Jean-Marc Lehu.
• 著者標目: Lehu, Jean-Marc.
• 出版事項: London : Kogan Page; Philadelphia : Kogan Page
• 出版年月日等: 2007.
• 出版年（W3CDTF）: 2007
• 数量: ix, 266 p. : ill. ; 24 cm.
• 出版地（国名コード）: GB
• 本文の言語コード: eng
• 件名標目: Product placement in mass media.; Product management.
• LCC: HF6146.P78
• DDC: 791.4068/8
• NDLC: DH411
• 一般注記: Related URL: Table of contents only http: //www.loc.gov/catdir/toc/ecip079/2007003323.html.; Related URL: Publisher description http: //www.loc.gov/catdir/enhancements/fy0715/2007003323-d.html.
• 書誌注記: Includes bibliographical references and index.
• 所蔵機関: 国立国会図書館
• 請求記号: DH411-B58
• 連携機関・データベース: 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• 書誌ID（NDLBibID）: 000009240804; http://id.ndl.go.jp/bib/000009240804
• LC control number: 2007003323; https://lccn.loc.gov/2007003323
• OCLC番号: 80460937; https://www.worldcat.org/oclc/80460937
• 目録規則: 英米目録規則
• 整理区分コード: 211

• 内容細目: Origins of and reasons for product placementHistory of product placement in the cinemaFilms under a necessary advertising influence...