Branded entertainment : product placement & brand strategy in the entertainment business / Jean-Marc Lehu.

• Material Type: 図書
• ISBN: 0749449403; 9780749449407
• Title: Branded entertainment : product placement & brand strategy in the entertainment business / Jean-Marc Lehu.
• Author Heading: Lehu, Jean-Marc.
• Publication, Distribution, etc.: London : Kogan Page; Philadelphia : Kogan Page
• Publication Date: 2007.
• Publication Date (W3CDTF): 2007
• Extent: ix, 266 p. : ill. ; 24 cm.
• Place of Publication (Country Code): GB
• Text Language Code: eng
• Subject Heading: Product placement in mass media.; Product management.
• LCC: HF6146.P78
• DDC: 791.4068/8
• NDLC: DH411
• Note (General): Related URL: Table of contents only http: //www.loc.gov/catdir/toc/ecip079/2007003323.html.; Related URL: Publisher description http: //www.loc.gov/catdir/enhancements/fy0715/2007003323-d.html.
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: DH411-B58
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000009240804; http://id.ndl.go.jp/bib/000009240804
• LC Control Number: 2007003323; https://lccn.loc.gov/2007003323
• OCLC No.: 80460937; https://www.worldcat.org/oclc/80460937
• Cataloging Rule: Anglo-American Cataloging Rules
• Bibliographic Record Category (NDL): 211

• Contents: Origins of and reasons for product placementHistory of product placement in the cinemaFilms under a necessary advertising influence...