B2B brand management / Philip Kotler, Waldemar Pfoertsch ; with the cooperation of Ines Michi.

• 資料種別: 図書
• ISBN: 9783540253600 (alk. paper); 3540253602 (alk. paper)
• タイトル: B2B brand management / Philip Kotler, Waldemar Pfoertsch ; with the cooperation of Ines Michi.
• 著者標目: Kotler, Philip ( 00446205 )典拠; Pfoertsch, Waldemar ( 001193306 )典拠
• 出版事項: Berlin : Springer
• 出版年月日等: c2006.
• 出版年（W3CDTF）: 2006
• 数量: xvi, 357 p. : ill. ; 24 cm.
• 並列タイトル等: Business to business brand management
• 出版地（国名コード）: DE
• 本文の言語コード: eng
• 件名標目: Brand name products -- Management.; Brand name products -- Case studies.; Produits de marque -- Cas, Études de.; Produits de marque -- Gestion.
• LCC: HD69.B7
• DDC: 658.827
• NDLC: DH411
• 一般注記: Related URL: Table of contents only http: //www.loc.gov/catdir/toc/fy0703/2006930595.html.; Related URL: Contributor biographical information http: //www.loc.gov/catdir/enhancements/fy0824/2006930595-b.html.; Related URL: Publisher description http: //www.loc.gov/catdir/enhancements/fy0824/2006930595-d.html.
• 書誌注記: Includes bibliographical references (p. [331]-342) and indexes.
• 所蔵機関: 国立国会図書館
• 請求記号: DH411-B62
• 連携機関・データベース: 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• 書誌ID（NDLBibID）: 000009279097; http://id.ndl.go.jp/bib/000009279097
• LC control number: 2006930595; https://lccn.loc.gov/2006930595
• OCLC番号: 71305656; https://www.worldcat.org/oclc/71305656
• 目録規則: 英米目録規則
• 整理区分コード: 211

• 内容細目: Being known or being one of manyTo brand or not to brandB2B branding dimensions...