B2B brand management / Philip Kotler, Waldemar Pfoertsch ; with the cooperation of Ines Michi.

• Material Type: 図書
• ISBN: 9783540253600 (alk. paper); 3540253602 (alk. paper)
• Title: B2B brand management / Philip Kotler, Waldemar Pfoertsch ; with the cooperation of Ines Michi.
• Author Heading: Kotler, Philip ( 00446205 )Authorities; Pfoertsch, Waldemar ( 001193306 )Authorities
• Publication, Distribution, etc.: Berlin : Springer
• Publication Date: c2006.
• Publication Date (W3CDTF): 2006
• Extent: xvi, 357 p. : ill. ; 24 cm.
• Alternative Title: Business to business brand management
• Place of Publication (Country Code): DE
• Text Language Code: eng
• Subject Heading: Brand name products -- Management.; Brand name products -- Case studies.; Produits de marque -- Cas, Études de.; Produits de marque -- Gestion.
• LCC: HD69.B7
• DDC: 658.827
• NDLC: DH411
• Note (General): Related URL: Table of contents only http: //www.loc.gov/catdir/toc/fy0703/2006930595.html.; Related URL: Contributor biographical information http: //www.loc.gov/catdir/enhancements/fy0824/2006930595-b.html.; Related URL: Publisher description http: //www.loc.gov/catdir/enhancements/fy0824/2006930595-d.html.
• Note (Bibliography): Includes bibliographical references (p. [331]-342) and indexes.
• Holding library: 国立国会図書館
• Call No.: DH411-B62
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000009279097; http://id.ndl.go.jp/bib/000009279097
• LC Control Number: 2006930595; https://lccn.loc.gov/2006930595
• OCLC No.: 71305656; https://www.worldcat.org/oclc/71305656
• Cataloging Rule: Anglo-American Cataloging Rules
• Bibliographic Record Category (NDL): 211

• Contents: Being known or being one of manyTo brand or not to brandB2B branding dimensions...