Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding / Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins.

• 資料種別: 図書
• ISBN: 9780787998301 (cloth)
• タイトル: Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding / Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins.
• 版: 1st ed.
• 著者標目: Hatch, Mary Jo ( 001258329 )典拠; Schultz, Majken.
• 出版事項: San Francisco : Jossey-Bass
• 出版年月日等: c2008.
• 出版年（W3CDTF）: 2008
• 数量: xix, 266 p. : ill. ; 24 cm.
• 出版地（国名コード）: US
• 本文の言語コード: eng
• 件名標目: Corporate image.; Corporate culture.; Branding (Marketing)
• LCC: HD59.2
• DDC: 658.8/27
• NDLC: DH411
• 一般注記: "Reputation Institute publications"--Jacket.; Related URL: Publisher description http: //www.loc.gov/catdir/enhancements/fy0806/2007049669-d.html.; Related URL: Contributor biographical information http: //www.loc.gov/catdir/enhancements/fy0808/2007049669-b.html.; Related URL: Table of contents http: //www.loc.gov/catdir/toc/fy0803/2007049669.html.
• 書誌注記: Includes bibliographical references (p. 247-249) and index.
• 所蔵機関: 国立国会図書館
• 請求記号: DH411-B65
• 連携機関・データベース: 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• 書誌ID（NDLBibID）: 000009344100; http://id.ndl.go.jp/bib/000009344100
• LC control number: 2007049669; https://lccn.loc.gov/2007049669
• OCLC番号: 183162477; https://www.worldcat.org/oclc/183162477
• 目録規則: 英米目録規則
• 整理区分コード: 211

• 内容細目: What is corporate branding?The value of brandsWho are you?...