図書

Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding / Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins. 1st ed.

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Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding / Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins.

1st ed.

Call No. (NDL)
DH411-B65
Bibliographic ID of National Diet Library
000009344100
Material type
図書
Author
Hatch, Mary Joほか
Publisher
Jossey-Bass
Publication date
c2008.
Material Format
Paper
Capacity, size, etc.
xix, 266 p. : ill. ; 24 cm.
NDC
-
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Note (General):

"Reputation Institute publications"--Jacket.Related URL: Publisher description http: //www.loc.gov/catdir/enhancements/fy0806/2007049669-d.html.Relate...

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Contents:

What is corporate branding?The value of brandsWho are you?...

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Bibliographic Record

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Paper

Material Type
図書
ISBN
9780787998301 (cloth)
Edition
1st ed.
Publication, Distribution, etc.
Publication Date
c2008.
Publication Date (W3CDTF)
2008
Extent
xix, 266 p. : ill. ; 24 cm.
Place of Publication (Country Code)
US