Social marketing : influencing behaviors for good / Philip Kotler, Nancy R. Lee.

• 資料種別: 図書
• ISBN: 9781412956475 (pbk. : alk. paper)
• タイトル: Social marketing : influencing behaviors for good / Philip Kotler, Nancy R. Lee.
• 版: 3rd ed.
• 著者標目: Kotler, Philip ( 00446205 )典拠; Lee, Nancy, 1945- ( 01099307 )典拠
• 出版事項: Los Angeles : Sage Publications
• 出版年月日等: c2008.
• 出版年（W3CDTF）: 2008
• 数量: xii, 444 p. : ill. ; 24 cm.
• 出版地（国名コード）: US
• 本文の言語コード: eng
• 件名標目: Social marketing.; Behavior modification.; Marketing social.; Modification du comportement.
• LCC: HF5414
• DDC: 658.8
• NDLC: DH411
• 一般注記: Related URL: Contributor biographical information http: //www.loc.gov/catdir/enhancements/fy0828/2007039239-b.html.; Related URL: Publisher description http: //www.loc.gov/catdir/enhancements/fy0828/2007039239-d.html.; Related URL: Table of contents only http: //www.loc.gov/catdir/enhancements/fy0828/2007039239-t.html.
• 書誌注記: Includes bibliographical references (p. 403-427) and indexes.
• 所蔵機関: 国立国会図書館
• 請求記号: DH411-B69
• 連携機関・データベース: 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• 書誌ID（NDLBibID）: 000009556777; http://id.ndl.go.jp/bib/000009556777
• LC control number: 2007039239; https://lccn.loc.gov/2007039239
• OCLC番号: 173502721; https://www.worldcat.org/oclc/173502721
• 目録規則: 英米目録規則
• 整理区分コード: 211

• 内容細目: pt. 1. Understanding social marketingDefining social marketingSteps in the strategic marketing planning process...