Social marketing : influencing behaviors for good / Philip Kotler, Nancy R. Lee.

• Material Type: 図書
• ISBN: 9781412956475 (pbk. : alk. paper)
• Title: Social marketing : influencing behaviors for good / Philip Kotler, Nancy R. Lee.
• Edition: 3rd ed.
• Author Heading: Kotler, Philip ( 00446205 )Authorities; Lee, Nancy, 1945- ( 01099307 )Authorities
• Publication, Distribution, etc.: Los Angeles : Sage Publications
• Publication Date: c2008.
• Publication Date (W3CDTF): 2008
• Extent: xii, 444 p. : ill. ; 24 cm.
• Place of Publication (Country Code): US
• Text Language Code: eng
• Subject Heading: Social marketing.; Behavior modification.; Marketing social.; Modification du comportement.
• LCC: HF5414
• DDC: 658.8
• NDLC: DH411
• Note (General): Related URL: Contributor biographical information http: //www.loc.gov/catdir/enhancements/fy0828/2007039239-b.html.; Related URL: Publisher description http: //www.loc.gov/catdir/enhancements/fy0828/2007039239-d.html.; Related URL: Table of contents only http: //www.loc.gov/catdir/enhancements/fy0828/2007039239-t.html.
• Note (Bibliography): Includes bibliographical references (p. 403-427) and indexes.
• Holding library: 国立国会図書館
• Call No.: DH411-B69
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000009556777; http://id.ndl.go.jp/bib/000009556777
• LC Control Number: 2007039239; https://lccn.loc.gov/2007039239
• OCLC No.: 173502721; https://www.worldcat.org/oclc/173502721
• Cataloging Rule: Anglo-American Cataloging Rules
• Bibliographic Record Category (NDL): 211

• Contents: pt. 1. Understanding social marketingDefining social marketingSteps in the strategic marketing planning process...