Building buzz to beat the big boys : word-of-mouth marketing for small businesses / Steve O'Leary and Kim Sheehan.

• 資料種別: 図書
• ISBN: 9780313345982 (alk. paper); 0313345988 (alk. paper)
• タイトル: Building buzz to beat the big boys : word-of-mouth marketing for small businesses / Steve O'Leary and Kim Sheehan.
• 著者標目: O'Leary, Steve.; Sheehan, Kim.
• 出版事項: Westport, Conn. : Praeger Publishers
• 出版年月日等: 2008.
• 出版年（W3CDTF）: 2008
• 数量: xvi, 178 p. : ill. ; 25 cm.
• 出版地（国名コード）: US
• 本文の言語コード: eng
• 件名標目: Word-of-mouth advertising.; Small business marketing.
• LCC: HF5827.95
• DDC: 658.8/72
• NDLC: DH428
• 書誌注記: Includes bibliographical references and index.
• 所蔵機関: 国立国会図書館
• 請求記号: DH428-B37
• 連携機関・データベース: 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• 書誌ID（NDLBibID）: 000010055777; http://id.ndl.go.jp/bib/000010055777
• LC control number: 2007041080; https://lccn.loc.gov/2007041080
• OCLC番号: 174040218; https://www.worldcat.org/oclc/174040218
• 目録規則: 英米目録規則
• 整理区分コード: 211

• 内容細目: The importance of word of mouth and customer communitiesWho are your customers?Getting started with word of mouth...