Building buzz to beat the big boys : word-of-mouth marketing for small businesses / Steve O'Leary and Kim Sheehan.

• Material Type: 図書
• ISBN: 9780313345982 (alk. paper); 0313345988 (alk. paper)
• Title: Building buzz to beat the big boys : word-of-mouth marketing for small businesses / Steve O'Leary and Kim Sheehan.
• Author Heading: O'Leary, Steve.; Sheehan, Kim.
• Publication, Distribution, etc.: Westport, Conn. : Praeger Publishers
• Publication Date: 2008.
• Publication Date (W3CDTF): 2008
• Extent: xvi, 178 p. : ill. ; 25 cm.
• Place of Publication (Country Code): US
• Text Language Code: eng
• Subject Heading: Word-of-mouth advertising.; Small business marketing.
• LCC: HF5827.95
• DDC: 658.8/72
• NDLC: DH428
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: DH428-B37
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000010055777; http://id.ndl.go.jp/bib/000010055777
• LC Control Number: 2007041080; https://lccn.loc.gov/2007041080
• OCLC No.: 174040218; https://www.worldcat.org/oclc/174040218
• Cataloging Rule: Anglo-American Cataloging Rules
• Bibliographic Record Category (NDL): 211

• Contents: The importance of word of mouth and customer communitiesWho are your customers?Getting started with word of mouth...