The brand bubble : the looming crisis in brand value and how to avoid it / John Gerzema, Ed Lebar ; foreword by Peter Stringham.

• 資料種別: 図書
• ISBN: 9780470183878 (cloth)
• タイトル: The brand bubble : the looming crisis in brand value and how to avoid it / John Gerzema, Ed Lebar ; foreword by Peter Stringham.
• 版: 1st ed.
• 著者標目: Gerzema, John, 1961- ( 01234541 )典拠; Lebar, Ed, 1943-
• 出版事項: San Francisco, Calif. : Jossey-Bass
• 出版年月日等: c2008.
• 出版年（W3CDTF）: 2008
• 数量: x, 252 p. : ill. ; 24 cm.
• 出版地（国名コード）: US
• 本文の言語コード: eng
• 件名標目: Brand name products -- Valuation.; Branding (Marketing); Brand name products -- Case studies.
• LCC: HD69.B7
• DDC: 658.8/27
• NDLC: DH411
• 一般注記: Related URL: Table of contents only http: //www.loc.gov/catdir/toc/ecip0822/2008027384.html.
• 書誌注記: Includes bibliographical references (p. 235-239) and index.
• 所蔵機関: 国立国会図書館
• 請求記号: DH411-B89
• 連携機関・データベース: 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• 書誌ID（NDLBibID）: 000010646300; http://id.ndl.go.jp/bib/000010646300
• LC control number: 2008027384; https://lccn.loc.gov/2008027384
• OCLC番号: 226355800; https://www.worldcat.org/oclc/226355800
• 目録規則: 英米目録規則
• 整理区分コード: 211

• 内容細目: Tulipmania and inflated brandsCan you say "irresistible"?Wall Street, meet Main Street...
• 要約等: Using a five-stage model, The Brand Bubble reveals how today's successful brands--and tomorrow's--have an insatiable appetite for creativity and chang...