The brand bubble : the looming crisis in brand value and how to avoid it / John Gerzema, Ed Lebar ; foreword by Peter Stringham.

• Material Type: 図書
• ISBN: 9780470183878 (cloth)
• Title: The brand bubble : the looming crisis in brand value and how to avoid it / John Gerzema, Ed Lebar ; foreword by Peter Stringham.
• Edition: 1st ed.
• Author Heading: Gerzema, John, 1961- ( 01234541 )Authorities; Lebar, Ed, 1943-
• Publication, Distribution, etc.: San Francisco, Calif. : Jossey-Bass
• Publication Date: c2008.
• Publication Date (W3CDTF): 2008
• Extent: x, 252 p. : ill. ; 24 cm.
• Place of Publication (Country Code): US
• Text Language Code: eng
• Subject Heading: Brand name products -- Valuation.; Branding (Marketing); Brand name products -- Case studies.
• LCC: HD69.B7
• DDC: 658.8/27
• NDLC: DH411
• Note (General): Related URL: Table of contents only http: //www.loc.gov/catdir/toc/ecip0822/2008027384.html.
• Note (Bibliography): Includes bibliographical references (p. 235-239) and index.
• Holding library: 国立国会図書館
• Call No.: DH411-B89
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000010646300; http://id.ndl.go.jp/bib/000010646300
• LC Control Number: 2008027384; https://lccn.loc.gov/2008027384
• OCLC No.: 226355800; https://www.worldcat.org/oclc/226355800
• Cataloging Rule: Anglo-American Cataloging Rules
• Bibliographic Record Category (NDL): 211

• Contents: Tulipmania and inflated brandsCan you say "irresistible"?Wall Street, meet Main Street...
• Summary, etc.: Using a five-stage model, The Brand Bubble reveals how today's successful brands--and tomorrow's--have an insatiable appetite for creativity and chang...