Qualitative research : good decision making through understanding people, cultures and markets / Sheila Keegan.

• 資料種別: 図書
• ISBN: 9780749454647
• タイトル: Qualitative research : good decision making through understanding people, cultures and markets / Sheila Keegan.
• シリーズタイトル: Market research in practice series
• 著者標目: Keegan, Sheila.
• 出版事項: London : Kogan Page; Philadelphia : Kogan Page
• 出版年月日等: 2009.
• 出版年（W3CDTF）: 2009
• 数量: xii, 260 p. : ill. ; 24 cm.
• 出版地（国名コード）: GB
• 本文の言語コード: eng
• 件名標目: Marketing research.; Qualitative research.
• LCC: HF5415.2
• DDC: 658.8/3
• NDLC: DH413
• 一般注記: Related URL: Contributor biographical information http: //catdir.loc.gov/catdir/enhancements/fy1005/2009019016-b.html.; Related URL: Publisher description http: //catdir.loc.gov/catdir/enhancements/fy1005/2009019016-d.html.; Related URL: Table of contents only http: //catdir.loc.gov/catdir/enhancements/fy1005/2009019016-t.html.
• 書誌注記: Includes bibliographical references (p. [252]-256) and index.
• 所蔵機関: 国立国会図書館
• 請求記号: DH413-B42
• 連携機関・データベース: 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• 書誌ID（NDLBibID）: 000011056327; http://id.ndl.go.jp/bib/000011056327
• LC control number: 2009019016; https://lccn.loc.gov/2009019016
• OCLC番号: 320800657; https://www.worldcat.org/oclc/320800657
• 目録規則: 英米目録規則
• 整理区分コード: 211

• 内容細目: Market research: the big pictureHow 'qualitative' fits within the wider world of researchThe nature of qualitative research...
• 要約等: Qualitative research is a powerful tool which plays a part in conducting marketing research into customer value analysis, branding and naming, new pro...