Qualitative research : good decision making through understanding people, cultures and markets / Sheila Keegan.

• Material Type: 図書
• ISBN: 9780749454647
• Title: Qualitative research : good decision making through understanding people, cultures and markets / Sheila Keegan.
• Series Title: Market research in practice series
• Author Heading: Keegan, Sheila.
• Publication, Distribution, etc.: London : Kogan Page; Philadelphia : Kogan Page
• Publication Date: 2009.
• Publication Date (W3CDTF): 2009
• Extent: xii, 260 p. : ill. ; 24 cm.
• Place of Publication (Country Code): GB
• Text Language Code: eng
• Subject Heading: Marketing research.; Qualitative research.
• LCC: HF5415.2
• DDC: 658.8/3
• NDLC: DH413
• Note (General): Related URL: Contributor biographical information http: //catdir.loc.gov/catdir/enhancements/fy1005/2009019016-b.html.; Related URL: Publisher description http: //catdir.loc.gov/catdir/enhancements/fy1005/2009019016-d.html.; Related URL: Table of contents only http: //catdir.loc.gov/catdir/enhancements/fy1005/2009019016-t.html.
• Note (Bibliography): Includes bibliographical references (p. [252]-256) and index.
• Holding library: 国立国会図書館
• Call No.: DH413-B42
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000011056327; http://id.ndl.go.jp/bib/000011056327
• LC Control Number: 2009019016; https://lccn.loc.gov/2009019016
• OCLC No.: 320800657; https://www.worldcat.org/oclc/320800657
• Cataloging Rule: Anglo-American Cataloging Rules
• Bibliographic Record Category (NDL): 211

• Contents: Market research: the big pictureHow 'qualitative' fits within the wider world of researchThe nature of qualitative research...
• Summary, etc.: Qualitative research is a powerful tool which plays a part in conducting marketing research into customer value analysis, branding and naming, new pro...