Integrated brand marketing and measuring returns / edited by Philip J. Kitchen.

• 資料種別: 図書
• ISBN: 9780230577343 (hardback)
• タイトル: Integrated brand marketing and measuring returns / edited by Philip J. Kitchen.
• 著者標目: Kitchen, Philip J.
• 出版事項: Basingstoke, Hampshire : Palgrave Macmillan; New York : Palgrave Macmillan
• 出版年月日等: 2010.
• 出版年（W3CDTF）: 2010
• 数量: xviii, 181 p. : ill. ; 23 cm.
• 出版地（国名コード）: GB
• 本文の言語コード: eng
• 件名標目: Branding (Marketing); Communication in marketing.; Marketing.; Merken (commercie)
• LCC: HF5415.1255
• DDC: 658.8/27
• NDLC: DH411
• 書誌注記: Includes bibliographical references and index.
• 所蔵機関: 国立国会図書館
• 請求記号: DH411-B126
• 連携機関・データベース: 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• 書誌ID（NDLBibID）: 000011119636; http://id.ndl.go.jp/bib/000011119636
• LC control number: 2010023839; https://lccn.loc.gov/2010023839
• OCLC番号: 640917997; https://www.worldcat.org/oclc/640917997
• 目録規則: 英米目録規則
• 整理区分コード: 211

• 内容細目: Integrated Brand Marketing and Measuring Returns ; Phillip J. KitchenBrand Valuation and IMC; Joanna SeddonMarketing Communication Measurement in a Tr...
• 要約等: "A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and e...