Integrated brand marketing and measuring returns / edited by Philip J. Kitchen.

• Material Type: 図書
• ISBN: 9780230577343 (hardback)
• Title: Integrated brand marketing and measuring returns / edited by Philip J. Kitchen.
• Author Heading: Kitchen, Philip J.
• Publication, Distribution, etc.: Basingstoke, Hampshire : Palgrave Macmillan; New York : Palgrave Macmillan
• Publication Date: 2010.
• Publication Date (W3CDTF): 2010
• Extent: xviii, 181 p. : ill. ; 23 cm.
• Place of Publication (Country Code): GB
• Text Language Code: eng
• Subject Heading: Branding (Marketing); Communication in marketing.; Marketing.; Merken (commercie)
• LCC: HF5415.1255
• DDC: 658.8/27
• NDLC: DH411
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: DH411-B126
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000011119636; http://id.ndl.go.jp/bib/000011119636
• LC Control Number: 2010023839; https://lccn.loc.gov/2010023839
• OCLC No.: 640917997; https://www.worldcat.org/oclc/640917997
• Cataloging Rule: Anglo-American Cataloging Rules
• Bibliographic Record Category (NDL): 211

• Contents: Integrated Brand Marketing and Measuring Returns ; Phillip J. KitchenBrand Valuation and IMC; Joanna SeddonMarketing Communication Measurement in a Tr...
• Summary, etc.: "A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and e...